With Triton Digital’s latest Australian Podcast Ranker out today, a US presentation by Tom Webster has indicated that 18 to 34-year-olds are the most heavy consumers of podcasts.
Webster’s Podcast Upfront presentation compared the age demographics on consumption of podcasts, AM/FM radio and television.
A person aged between 18-34 is equally likely to listen to a podcast, as watch TV or turn on the radio. In the age group 55+, individuals were four times less likely.
Similarly, the average age of podcast listeners is a generation younger than the average age of a television watcher.
It would be interesting to further compare these age groups on gaming and online video consumption.
More than 2.5 million Australians were downloading the No 1 podcast Casefile True Crime monthly, in this most recent ranker.