2022’s first radio ratings survey: new leaders in Brisbane and Perth
10 March 2022 · News · Survey · surveys
Radio ratings survey 1 results have just been released.
ARN's 96FM has taken top position in Perth, moving up 2.9 share points to 13.6%, knocking Nova out of first place.
ARN's newly...
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Tags: #radioratings | GfK | ratings | Survey
No surprise that KIIS 97.3 dropped in ratings. I would have predicted that with the name change. When are these southern corporate execs going to realise Brisbane is parochial and stop changing something that is working well?
Corporatising the network image does not necessarily work. I would have thought that was obvious after B105 went to HIT 105 and is now back is B105.
Brisbane's 97 3 struck a chord with Brisbane listeners. For me personally, KIIS 97 3 grates. It's probably not old enough to be called heritage but it has been Brisbane's 97 3 since it started and has rated well. There may be other things at play that caused the drop from first to fifth but I'll bet the name change didn't help.
Here are some brief comments based on the given data with emphasis on Sydney.
* RN Breakfast - Perth, Sydney up, Brisbane stable and Melbourne and Adelaide down. PK is hard-working and also appears on ABC24. I love her programs. But that's only one listener and viewer. PK's program interviews a diverse range of MPs, higher than Ben Fordham's program.
*2GB - overall market leader across breakfast, morning , early afternoon and evenings. 2BL is the leader between1600-1900. A market share for breakfast of 19.1% would have to be as high as the market leading stations of the 1970s - 1980s when there were fewer stations. Given the higher number of stations today, the result is remarkable.
*2UE - in Sydney, market share increased to 3.2% from 2.5% since the management and marketing was taken over by ACE. Increases in Brisbane (4BH) and Melbourne (Magic 1278) and 3MP.
A further remark about 3MP. Despite the poor signal coverage of 3MP from the start of 3MP's transmission, it was topping the ratings in its early days. So poor signal transmission may not be an excuse for 3MP's low ratings today, despite an improvement from 1.0% to 1.4%.
*4KQ - overall ratings, it is ranked at number 2 in the ratings. AM can rate. Pending the sale, the new owners should not "stuff up" changing the mix of presentation and music. The adage is "if it ain't broke, don't fix it".
Thank you,
Anthony of I can read tables and assimilate other data, Belfield in the land of the Wangal and Darug Peoples of the Eora Nation
I completed a ratings survey recently. The survey does detect the following: The proportion listening to simulcasts by using DAB+, mobile phone, smart speakers as against AM/FM. It also asks where you are listening, and whether you listen on headphones. It is a pity this information is not published.
Australian retailers are selling DAB+ radios from $84 - $335. You can buy DAB+ receivers from China delivered in Australia for $30 - $45 and for $80 for a retrofit car receiver.
DAB+ produces by far the least carbon dioxide and capital & operating costs when compared to AM, FM, mobile phone and the internet because it only has to carry the signal in one direction and many programs per transmitter. In Sydney, Melbourne and Brisbane there are 3 DAB+ transmitters for all city-wide broadcasts, and in all other capital cities and the Gold Coast there are 2 per city. This DAB+ economy is not possible in regional areas because of small coverage area, however band 1 DRM can carry up to 18 programs over much larger areas. For remote areas 3 per transmitter. In those areas mobile phone coverage is patchy or non existent.