43 million Americans own a smart speaker

18% of Americans own a Smart Speaker, around 43 million people, and usage is growing.

According to the Smart Audio report, conducted by NPR and Edison Research, smart speaker reach into households has past the early adopter stage and is growing fast.



According to the survey, the majority of audio listeners consume audio via smartphone or tablet, followed by Smart Speakers, followed by smartphone speaker then radio.

For First Adopters, smart speakers are now the number 1 way they listen to audio.

News and current affairs are the most listened to program genres, followed by comedy, arts and food.


See the full report here.

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