Brisbane’s new hit105 launches

As expected B105 has this morning come into line with SCA’s Today Network dropping its heritage branding and launching as hit105.

The move follows B105 recently marking its 25th Birthday with a reunion and a facebook page full of memories.

When radioinfo caught up with SCA’s Head of Content, Craig Bruce (CB) late in 2014, our money was on him announcing that Brisbane’s B105 would be rebranded hit105.

“I love how, in this industry, rumours so quickly turn into fact,” says CB. “We’re nowhere near talking about a rebrand of Brisbane yet.”

In a memo to staff this morning CB announced Stav and Abby will continue in the breakfast slot, Dan and Maz in drive, the Shazam Top20 with Angus and Ash and Hamish and Andy back in July.

It looks like SCA will roll the new look brand out across their regional network too with a search of showing at least three Sea FM stations, Hobart, Gold Coast and Gosford registering new domain names.

hit105 will celebrate their new name with a Laneway gig tonight in Albert Street Brisbane featuring Australian singer songwriter Vance Joy.

Check out their new TV ad.


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