The Edge will switch over to the CADA format this afternoon at 4pm. Listen to the stream here
As it has been doing since announcing the coming of CADA, the station has been automated with non-stop music.
On his LinkedIn account ARN CEO Ciaran Davis shared a picture of the CADA studio, showing a different type of studio design which is much more like a tv studio than a radio studio. This is in keeping with the station’s new approach, which, as well as producing audio content, will have a big component of vision and social media.
The new track, Never Miss A Beat will have its first play on CADA at 4pm as part of the station’s new approach to artist collaboration. Having just returned from the US where he was collaborating with T-Pain, Newcastle born and raised artist Mason Dane leads the charge with producer Liam Thomas aka Rora on the beat, delivering a sound that reflects Hip Hop and R&B today.
The song not only sets the tone for the station but is also the soundtrack for CADA’s launch campaign brand film and can be heard in the station’s advertising across socials, YouTube, BVOD and cada.com.au
The brand film features CADA talent alongside artists including A.GIRL, Tasman Keith, Big Skeez, 1300 plus many more cameos from familiar faces in Australia’s Hip Hop and R&B scene. Further support comes from the likes of homegrown stars The Kid LAROI, Tkay Maidza, Youngn Lipz and Becca Hatch, as well as Ty Dollar $ign, Latto, French Montana, Normani, and Tierra Whack, who are featuring in the brand’s online and out of home campaign.
CADA General Manager Emily Copeland says the track will make a statement for CADA by bringing together a group of Australian artists who represent the future of Hip Hop and R&B. The lyrics to Never Miss A Beat are in the artists’ own words, with a little inspiration from CADA’s taglines.
“In a never-before-seen initiative for commercial radio, this track will not only be the first track ever played on CADA, but will work with our marketing campaign to define what CADA stands for.”
CADA’s new Instagram account already has 21,000 followers as it counts down to launch day with a range of pictures and videos that aim to position the brand with a new profile. The station’s new TikTok account does not have any content yet.
What did we learn in the first hour of the new format?
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