Survey 8 has seen the commercial radio sector finish the year with strong momentum and a record 75.9% share of listening, the highest share in more than two decades.
The survey result saw an annualised record 12.3m Australians tuning in each week, with time spent listening at work growing by one hour and 20 minutes to 12 hours and 28 minutes. At-Home TSL grew by 18 minutes to 10 hours and one minute.
In 2024, car listening also grew, with an additional 267,000 listeners tuning in while driving, a 2.7% increase over 2023.
Commercial Radio & Audio’s new CEO Lizzie Young has told radioinfo:
“As we finish the year, the strength of radio’s audiences is clear. “This has been a year where we have seen Australians start to move more back into the office but regardless of where they are – be it home, the car or the office – commercial radio is there and they are listening in record numbers.”
For younger audiences, Survey 8 saw commercial radio listeners aged 10-17 increase by 21,000 or 1.5 percentage points year-on-year, reaching 1.429 million listeners.
Survey 8 also saw the popularity of streaming radio continue, with 3.412 million Australians choosing to consume commercial radio via digital platforms.
Time spent listening via digital streaming remained stable across the day. Among key demographics, compared to Survey 7:
- Time spent listening among 18-24s rose to nearly 4 hours per week.
- Listening among 25-39s remained steady at nearly 3 hours each week.
- 40–54-year-olds saw an increase, streaming for nearly 5 hours weekly.
Sources: GfK 360 Radio Ratings, SMBAP S1-8 2024, compared to S1-8 2023, All people 10+, Mon-Sun 12mn-12mn, Cume (000’s), unless otherwise stated. Weekly Time Spent Listening (hh:mm). All numbers refer to commercial radio results unless otherwise stated.