Digital Radio simultaneous OB launch August 6: More Details

The radio industry has confirmed details for Australia’s biggest radio OB, which will be held to launch digital radio. In a world first, Australian commercial radio broadcasters and the public service broadcasters are putting competition aside on 6th August 2009 when more than 40 different radio stations will hold simultaneous outside broadcasts in Sydney, Melbourne, Brisbane, Perth and Adelaide to promote digital radio.

A full schedule of who will be on air where is available in this list

The event billed as “Radio United” will see the highly competitive commercial sector broadcasting side by side with their commercial counterparts and public service broadcasters to promote the benefits of digital radio in breakfast show OBs between 5.30-9.00am.

Commercial Radio Australia CEO Joan Warner says the radio industry is coming together with one voice, at one time, on one day to highlight the new digital radio technology.

“Breakfast radio is a very powerful medium with Neilson research figures for survey four 2009 showing the average cumulative breakfast radio audience Monday to Friday in the five state capitals for all stations is 8,761,000 people. Radio is a big part of Australians way of life and we want to tell them about our new digital technology.”

The industry will be speaking to its audience about digital radio in these unique OB events in each city, where people can also listen to digital radios. The OB are located in Sydney at Martin Place, Melbourne in Federation Square, Brisbane in Reddacliff Place, Adelaide at Victoria Square and Perth in Forrest Place.

Each city location will have a digital radio “Listener Post” where digital radio manufacturers: Roberts, Sangean, Yamaha, iRiver, Bush, Revo, Grundig and Pure will showcase a range of digital radios and enable listeners to hear and see digital radio on a variety of different receivers. A car featuring a digital radio adaptor will also be on site in each state and there will be a preview of the first screen-based digital radio, showcasing the visual aspects of the new technology.

Hundreds of digital radios will be given away to lucky listeners on the morning when they attend the outside broadcasts and enter on site to win.


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