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There’s also a big tax break for businesses upgrading their online presence. Handy if you’re a big network that’s just bought a regional network with almost zero online visibility, I’m sure.
Here is an observation about the "news media bargaining code" and revenues negotiated between a registered news organisation and digital platforms benefiting from using news provided by registered news organisations.
Registered news organisations include commercial, the ABC and SBS.
Revenue received from the negotiations between a broadcaster and digital platform such as Google and Facebook would enable the broadcaster to maintain and increase staffing levels from the broadcaster.
This was exemplified when the ABC negotiated with the social media platforms Google and Facebook in order for the ABC to recruit 55 journalists, source https://radioinfo.com.au/news/abc-opens-first-new-regional-bureau-in-charleville/ .
As a result, it would be expected that the revenue received between the broadcaster and the digital platform be shown as an entry in revenue and expense tables 2.1.1 for the ABC and SBS as shown in the above article.
But there is no entry for revenue from the news media bargaining code as to indicate how much was negotiated between the broadcaster and digital platform since the bargaining code as "...a mandatory code to help support the sustainability of public interest journalism in Australia..."
Source: https://www.acma.gov.au/news-media-bargaining-code#participation-in-the-code
In sum, if the above tables for the ABC and SBS show revenue from Parliamentary appropriations and revenue from other sources, there is no entry for the revenue generated as a result from the negotiation between the broadcaster and digital platform such as Google and Facebook.
It's a mystery despite the ABC and SBS being a public broadcaster, source: https://jninstitute.org/news/millions-of-dollars-for-news-shrouded-in-mysterious-deals/
Thank you,
Anthony of why didn't I think of that revenue aspect, Belfield in the land of the Wangal and Darug peoples of the Eora Nation.