Chemist Warehouse and Nature’s Own are the new sponsors for ARN’s 3pm PickUp, hosted by Chrissie Swan and Jane Hall. The partnership will engage 3pm Pick up’s core female listeners, including many mums, who also form the key demographic for Nature’s Own.
The 3pm pickup can be heard on KIIS 1065 and the Mix FM network.
Chrissie and Jane are also hosts of breakfast on ARN’s Melbourne station Mix101.1. Today they celebrated their 400th Breakfast and began their third year behind the microphone in the competitive Melbourne breakfast timeslot.
Chemist Warehouse is Australia’s largest pharmacy retailer and Nature’s Own are one of their strongest brands, with an appeal and recognition to Australian women and families.
ARN National Sales Director Matt Granger says: “We are delighted to continue working with Chemist Warehouse through this new 3pm PickUp sponsorship. In a perfect alignment, 3pm PickUp is focused on delivering relatable content to its core family audience on the drive home from school, just as Chemist Warehouse and Nature’s Own are committed to supplying quality family health products to Australians every day. We look forward to taking our existing strong relationship with Chemist Warehouse to a new level in 2014.”
Mario Tascone COO of Chemist Warehouse said: “This is yet another example of Chemist Warehouse teaming up with a valued supplier and investing in the media together. It invariably delivers a sales promotion that comes to life where it counts; on the shop floor. It produces better measureable results and not just noise and I firmly believe that more and more brands will come to the realisation that this is the future of marketing”.
Peter Quattro CEO Quattro Group, Chemist Warehouses agency said: “The program is a perfect fit for Chemist Warehouse and Nature’s Own given it reaches an Australian audience that is core and receptive to the offering, at a time where store visitation is highly likely”.
ARN successfully created a custom built digital station for Chemist Warehouse in 2012, Chemist Warehouse ReMix, broadcast throughout Chemist Warehouse stores nationally and playing a mix of music over the past 30 years, reaching over 250,000 listeners in-store each day.