Spin Cycle: Survey 7, 2023

The Spin is in from the PR and Marketing departments for GfK Radio 360 survey 7.

2GB and 3AW are the undisputed No.1 stations in Sydney and Melbourne, with a share of 12.4 and 13.5 respectively in Gfk Survey 7. 4BC has recorded the biggest jump in Brisbane – with increases across all key shifts.

In Sydney, Breakfast at 2GB with Ben Fordham Live recorded 16.2, and the biggest  increase in market with 2.0. Ray Hadley remarkably notched up his 153rd consecutive survey win, with a 15.2 share in Mornings (up 1.5).

  • Afternoons with Deborah Knight recorded a share of 6.7 (up 0.9) (Mon-Fri 12-3pm).
  • Drive with Chris O’Keefe recorded a share of 7.6 (up 0.8)  (Mon-Fri 3-6pm).
  • Money News with Scott Haywood recorded a share of 8.5 (Mon-Thurs 7-8pm).
  • Nights with John Stanley remains the clear No.1 with a share of 25.0 (up 2.6) (Mon-Thurs 8pm-12am).
  • Weekends with Michael McLaren is No.1 across both Saturday and Sunday, with an overall share of 12.9 (up 0.4) (Sat-Sun 9am-1pm).
  • The Continuous Call Team (CCT) is the clear No.1 in NRL coverage across Friday, Saturday and Sunday.

Each week, a staggering 828,000 residents of Melbourne engage with 3AW’s acclaimed blend of live and locally-driven talk radio. It marks the station’s best Survey 7 cumulative audience in three years.

3AW reaches 241,000 listeners within the coveted 25-54 demographic every week – up 6% on last survey.

3AW is also the outright No.1 in live audio streaming with a 31.4 share of the commercial streaming audience – more than three times the streaming share of its nearest commercial competitor.

Ross and Russ maintain their dominant position in the Breakfast slot, boasting a remarkable 19.6 share. Additionally, the inimitable duo garnered a substantial streaming following, capturing an astonishing 52.1 share of the commercial streaming audience.

Neil Mitchell remained significantly ahead of all competitors in the Mornings slot, securing a 15.5 share and an impressive 34.9 share in the commercial streaming realm.

Tony Moclair is the No. 1 talk program in the Afternoons slot with a 9.9 share.

Tom Elliott remains Melbourne’s No.1 Drive talk program with a share of 11.1.

Denis Walter is once again Melbourne’s No. 1 Evening program with a share of 16.3.

Stephen Beers, 3AW Station Manager, said:

“As Melbourne’s go-to source for news, talk, and captivating discussions, 3AW’s sustained success reflects the station’s ability to remain not only relevant but also indispensable to its loyal audience. With a legacy rooted in journalistic integrity, engaging programming, and a deep connection to the local community, 3AW continues to set the standard for radio excellence.Thanks to our great team and loyal listeners”

4BC’s refreshed live and local lineup is climbing in the ratings with the station posting a 7.4 share – its biggest increase of the year – and seeing increases across all key shifts. 

Nine Radio’s Head of Content, Greg Byrnes, said:

“It’s a great survey across the board with a number of record results. Once again, 2 million Australians are tuning in to our radio stations each week, with Sydney’s 2GB and Melbourne’s 3AW the clear number one in their markets.”

STREAMING

Nine Radio is the definitive No.1 in live audio streaming and No.1 streaming in Breakfast across the country.

3AW and 2GB are No.1 in overall commercial streaming, with a 31.4 and 24.0 share respectively, as well as across all main standard sessions.

Ross and Russ recorded a 52.1 commercial streaming share in Breakfast at 3AW, and Ben Fordham was also No.1 in Breakfast at 2GB with a commercial streaming share of 34.0.

ARN has once again been named Australia’s #1 Audio Network (excluding DAB+) following the release of Survey 7 ratings this morning, which saw KIIS 1065’s Kyle & Jackie O crowned the #1 breakfast show overall in Sydney for the 5th time this year, meaning they have taken home the title the most times in 2023.

The duo continue as the country’s most listened to show, with KIIS 1065 also now Australia’s most listened to station. Elsewhere across the network, WSFM’s Jonesy & Amanda joined Kyle & Jackie O to score the #1 and #2FM duopoly in Sydney, GOLD104.3’s The Christian O’Connell Show recorded #1FM Breakfast in Melbourne, The Ali Clarke Show powered to #2FM breakfast in Adelaide, and The KIIS Network’s Will & Woody were once again named Australia’s #1 Drive Show.

Overall, ARN achieved a 17.8% share (excluding DAB+) and an audience of more than 6.2 million listeners (including DAB+). This follows the continued success of ARN’s iHeart, which in October, was named Australia’s #1 podcast publisher for the 42nd consecutive ranker, holding half of the nation’s top ten podcasts.

 

 

NOVA Entertainment CEO Peter Charlton said:

“Some great numbers in Survey 7 and we’re delighted that NOVA retains the highest total audience, reaching 6.3m Australians every week. Going above one million listeners on DAB+ is a fantastic milestone for us to surpass, especially as it includes a quarter of a million people listening to our new Smooth FM stations in Brisbane, Adelaide and Perth only a year after their launch. Congratulations to all of our teams around the country, both on and off air.

Group Program Director for the Nova Network, Brendan Taylor said:

“As always, I’m so proud of the hard work our teams put in across the country to produce a high-quality product that listeners enjoy and connect with. Brisbane is a testament to this – they’re an extremely hard-working team and to achieve the #1 station and breakfast show demonstrates this passion. We’re also extremely pleased to see Nova 96.9 continues its growth, as more listeners tune into Fitzy & Wippa with Kate Ritchie, and the wider station.”

Head of Programming for the Smooth Network, Peter Clay said:

“We continue to see the strength of the Smooth brand grow nationally. Smooth 95.3 in Sydney is the #2 FM station in market and took out #1 all radio for Afternoons and Drive, while Evenings and Weekends were #1 FM.

In fact, on Weekends, the station is also Most Listened to, leading its closest competitor by 60,000 listeners. Our DAB+ stations in Brisbane, Perth and Adelaide are also worth celebrating, only a year old, they now have over 250,000 Australians connecting with the feel good music station.”

Nova Network National Highlights

  • Fitzy & Wippa with Kate Ritchie is the #1 show for their national timeslot (6pm-7pm) with an 11% share
  • Ricki-Lee, Tim & Joel is the second most listened to Drive show (4pm-6pm) nationally with 1,381,000 listeners
  • Smallzy’s Surgery continues to be the most listened to Evening show (7pm-10pm) nationally with 567,000 listeners
  • The Nova Network is the most listened to network on Weekends nationally with 2,475,000 listeners

Smooth National Highlights

  • Smooth FM around the country had 2.7 million listeners
  • Smooth FM 95.3 is #2 FM station in Sydney with 10.6% share
  • Smooth FM 95.3 is #1 station in Sydney in Afternoons (10.9% share) and in Drive (11.0% share)
  • Smooth FM 91.5 is #1 FM station in Evenings in Melbourne with a 10.8% share
  • Smooth FM Brisbane is the most listened to DAB+ station with 98,000 listeners
  • Smooth FM Adelaide is the most listened to DAB+ radio station with 45,000 listeners (up 2,000 cume)
  • Smooth FM Perth is the most listened to DAB+ station in Perth with 106,000 listeners (up 1000)

Nova 96.9 Sydney

  • Nova 96.9 secured a cume result of 1,215,000, increasing by an additional 71,000 listeners
  • Nova 96.9’s Fitzy & Wippa with Kate Ritchie is the second most listened to breakfast show in Sydney with 578,000 cume (increase of 11,000)
  • Nova’s Ricki-Lee, Tim & Joel (4pm-6pm) increased by 0.5 share points to 8.2% share

Smooth 95.3 Sydney

  • Smooth FM 95.3 is #2 FM station in Sydney with 10.6% share
  • Smooth FM 95.3 is the second most listened to station with 1,323,000 cume, an increase of 36,000 listeners
  • Smooth FM 95.3 is #1 station in Afternoons (10.9% share) and in Drive (11.0% share)
  • Smooth FM 95.3 is #1 FM station in Evenings (13.9% share) and on Weekends (11.3% share)
  • Smooth FM 95.3 is most listened to station on Weekends with 818,000 cume, 60,000 more listeners than its closest competitor
  • Smooth FM 95.3 More Music Breakfast Show is #3 FM with a 8.1% share

Nova 106.9 Brisbane

  • Nova 106.9 is the #1 radio station in Brisbane with a 12.1% share, and most listened to with 702,000 cume
  • Nova 106.9’s Ash, Luttsy & Susie O’Neill is the #1 Breakfast show with a 13.5%, and most listened to with 405,000 cume
  • Nova’s Ricki-Lee, Tim & Joel is the #1 Drive show (4pm-6pm) with 14.2% share and most listened to with 259,000 cume
  • The Chrissie Swan Show (2-4pm) is #1 in Afternoons with 13.4% share and most listened to with 271,000 cume
  • Nova 106.9 is #1 in Weekends with 12.6% share and most listened to with 423,000 cume

Smooth FM Brisbane

  • Smooth FM Brisbane is the most listened to DAB+ station with 98,000 listeners
  • Smooth FM Brisbane More Music Breakfast Show with Nick Michaels is the most listened to DAB+ Breakfast show with 41,000 listeners (up 7,000 cume)
  • Smooth FM Brisbane Mornings is the most listened to DAB+ Morning show with 45,000 listeners (up 11,000 cume)
  • Smooth FM Brisbane Afternoons is the most listened to DAB+ Afternoon show with 50,000 listeners (up 8,000 cume)
  • Smooth FM Brisbane Drive is the most listened to DAB+ Drive show with 34,000 listeners (up 3,000 cume)
  • Smooth FM Brisbane Weekend is the most listened to DAB+ Weekend show with 38,000 listeners

Nova 919 Adelaide

  • Nova 919 is the second most listened to station in Adelaide with 339,000 cume
  • Nova 919’s Jodie & Haysey is Adelaide’s most listened to Breakfast show with 161,000 cume
  • Nova’s Chrissie Swan Show (2-4pm) is second most listened to show in its timeslot with 136,000 cume
  • Nova’s Ricki-Lee, Tim & Joel is the most listened to show in its timeslot (4pm-6pm) with 125,000 cume
  • Nova’s Smallzy’s Surgery (7-10pm) is the #2 Evening show with a 10.8% share.

Smooth FM Adelaide

  • Smooth FM Adelaide is the most listened to DAB+ radio station with 45,000 listeners (up 2,000 cume)
  • Smooth FM Adelaide More Music Breakfast Show with Kelly Golding is the equal second most listened to DAB+ breakfast show with 10,000 listeners
  • Smooth FM Adelaide Mornings is the most listened to DAB+ morning show with 20,000 listeners
  • Smooth FM Adelaide Afternoons is the equal most listened to DAB+ afternoon show with 20,000 listeners
  • Smooth FM Adelaide Weekend is the most listened to DAB+ weekend show with 23,000 listeners

Fiveaa

  • FIVEaa is the #2 AM radio station with a 8.2% share
  • FIVEaa’s David & Will is the #1 AM Breakfast show with a 10.9% share
  • FIVEaa’s Rowey & Timmy G is the #1 AM Drive show with a 8.7% share

Smooth FM Perth

  • Smooth FM Perth is the most listened to DAB+ station in Perth with 106,000 listeners (up 1000)
  • Smooth FM Perth More Music Breakfast Show with Karen Prater is the #1 DAB+ Breakfast show with 48,000 listeners (up 5,000 cume)
  • Smooth FM Perth Mornings is the most listened to DAB+ morning show with 43,000 listeners
  • Smooth FM Perth Afternoons is the most listened to DAB+ afternoon show with 47,000 listeners
  • Smooth FM Perth Drive is the most listened to DAB+ drive show with 49,000 listeners (up 4,000 cume)
  • Smooth FM Perth Weekend is the most listened to DAB+ weekend show with 73,000 listeners (up 10,000 cume)

Nova 100 Melbourne

  • Nova 100 is #2 in Afternoons (12pm to 4pm) in the 18-39 demo with a 11.0% share
  • Nova 100’s Ben, Liam & Belle increased their social impressions by 35% across all platforms during this survey period
  • Nova 100‘s Ben, Liam & Belle saw an increase in streaming audience to 61,000

Smooth 91.5 Melbourne

  • Smooth FM 91.5 is the #3 FM station in the market with 8.5% share
  • Smooth FM 91.5 is #1 FM in Evenings with 10.8% share
  • Smooth FM 91.5 is the most listened to station in Evenings with 269,000 cume

Almost 100 years on since commercial radio launched in Australia, the number of listeners keeps climbing, with GfK Radio Survey 7 showing a 50,000 jump in commercial radio listeners to 12.2 million year-on-year.

Younger audiences are also falling in love with radio, with the 18-24 demographic up 5,000 year-on-year to 1.4 million, with time spent listening each week up 2 hours 15 minutes to 11 hours 44 minutes.

“After 100 years of commercial radio in Australia, it is still a much-loved part of our everyday lives – with 12.2 million listeners,” said Ford Ennals, CEO of Commercial Radio & Audio.

“This survey has delivered excellent results for the growth of DAB and also shows that all audiences, young and old, love radio.”

Survey 7 delivered a record high result for commercial DAB stations, with a 4.4% year on year increase of listeners aged 10+ to 2.9 million.

“The digital radio revolution rolls on, with listeners turning into commercial DAB-only stations hitting a record high of almost 3 million listeners, and commercial radio streaming audiences at 3.1 million,” Mr Ennals said.

“We are seeing younger audiences discovering commercial DAB-only stations, with the 10-24 demographic growing by 5.5% to a record high of 870,000.”

More than 26% of commercial radio listeners are now listening via streaming each week.

Survey 7 also showed the car is the most popular place to tune in, with in car listening increasing by 0.6% year on year to 9.7 million. Time spent listening in car also grew by 8 minutes to 5.5 hours.

Breakfast radio remains a staple, continuing to grow audiences with a year-on-year increase of 1.9% to 8.6 million.

Survey 7 also delivered strong growth for Drive audiences, up 1.8% compared to this time last year to 7.4 million.

Commercial radio audiences were at record levels for this survey when comparing previous Survey 7 results. Commercial radio was launched in Australia 100 years ago on 23 November 2023.

 

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