UPDATED: Results here when available.

Survey 7 drops at 9:30 this morning.

What will the survey gods bring?

It depends on what you’ve wished for.

If you’re a presenter, you’re going to be hoping for an increase in audience for your timeslot. Whether in share, cume or a random demographic. You’ll take any number that’s bigger than what it was last time.

If you’re in the C-Suite of a network, or two, you’ll be hoping that all your stations rise as one. And that the “problem” areas have somehow been resolved as you slept.

But if you truly love radio, you’ll be just as interested in how radio has gone as a whole.

Last time: Overall, GfK Survey 6 showed nearly 12.1 million people listened to commercial radio each week, beating the all-time high of 12 million recorded in GfK Survey 5 released in August and up from 11.2 million in GfK Survey 6 in 2021. And, that’s just one small part of the whole story, which you can read here.

Such sustained growth in an ever-fragmenting media market is remarkable for a platform that, according to many, has been on life support since the advent of TV, then MTV, CD changers, iPods and Spotify.

Can radio maintain this incredible winning streak? Find out on radioinfo first, this morning at 9:30.