CADA top, Nova Jamz and Brisbane goes country – GfK Radio 360 Survey 4 DAB+

GfK Radio 360 Survey 4 of DAB+ listening featured some new stations and tweaks to existing across the five metros surveyed. CADA was clear No 1 in Sydney, Coles Radio ruled in Melbourne and smooth topped Brisbane, Adelaide and Perth.

In Perth the Capital Radio Network saw Forever Classic 70s join its Forever Classic 60s DAB+ station. It picked up 7000 listeners in its first survey and provides some healthy competition to smooth fm Perth for those scanning the dial in the city.

In Adelaide the Nova Network switched Nova Throwbacks for a new RnB and hip hop station called Nova Jamz at the start of June. This isn’t just a rebranding as Nova Throwbacks still featured in Brisbane. Sydney and Melbourne only get Nova Nation, the dance and club hits station, surveyed. You can, of course, listen to any or all of the above via the Nova app wherever you are but it is interesting which markets get what options in the car or on their DAB+ radio.

In May Nova announced that they were bringing a country station to DAB+, but only in Brisbane. Nova Fresh Country appeared for the first time this survey with no listeners measured. This decision is an odd one indeed as the Brisbane DAB+ market is already saturated with country stations with Nova competing against ABC Country, Triple M Country and iHeart Country.

CADA is still chugging along nicely at No 1 in Sydney. Coles Radio, Triple M Classic Rock and Tik Tok Trending were the biggest improvers. Despite a drop in listening Coles Radio was still a clear leader in Melbourne. Smooth relax was closest behind with a big gain for Oz music station iHeart Australia.

Full Survey 4 DAB+ results are below.

 

Jen Seyderhelm is a writer, editor and podcaster for Radioinfo.

Previous survey’s results here. See also Survey 4 full results, spin and cumes.

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