101.9 The Fox FM’s Fifi, Fev and Nick are front and centre in a new advertising campaign inviting listeners to Melbourne’s biggest party.
Featuring a stretch limo, the trio on motorbikes, a party bus and Brendan Fevola as Elvis (or should that be Felvis?) the multi-million dollar campaign will run across TV, BVOD, cinema, socials, digital audio and out-of-home and was launched ahead of Kyle and Jackie O joining their Melbourne stomping ground this morning.
The commercial was filmed across multiple Melbourne locations and the soundtrack by up-and-coming Aussie producers KLP and Stace Cadet.
SCA Head of Hit Metro Content and The Fox Content Director, Amanda Lee, said:
“Fifi, Fev & Nick have such a strong heritage in Melbourne and a deep connection and love for their audience. ‘Brekky in the Burbs’ has been the perfect way to further connect with their audiences on the ground. The team is Melbourne through and through and we know our listeners love the energy and fun they bring to Breakfast and this campaign reinforces our strong position here.”
‘Brekky in the Burbs’ takes Fifi, Fev & Nick to every corner of Melbourne bringing prizes and stars like Steven Sanchez, Delta Goodrem, Amy Shark, The Wiggles and Guy Sebastian with them. The fun and local elements saw the trio become the No 1 FM breakfast show in Melbourne in GfK Radio 360 Survey 2, 2024.
Campaign credits:
Strategy and Creative development – SCA Marketing
Production – The Producers
Director – Mitch Kennedy