Radio Advertising: the sound that sells

20 March 2026 A new report by NIQ, the parent company of GfK, says audio advertising "works harder than you think." Using Neuroscience, NIQ has found that "when...

Emotive day for Simon Joyce

4 July 2025 When Simon Joyce began his creative agency ten years ago it was a leap of faith. The agency, Emotive, is now successful with a swag...

Memory keeps brands top of mind: Cannes Lions

24 June 2025 At this year's Cannes Lions Festival, in France P&G's Chief Brand Officer Marc Pritchard offered five 'timeless lessons' for brand creativity: • ???? ???? ????????...

Let your creative people do the best work of their lives: Oatly’s John Schoolcraft

29 May 2025 Quick Links: Oatly Presentation The Fame Game Revolutionising Content Creation Influencer Strategies John Schoolcraft, the former Chief Creative Officer of Oatly thinks Marketing Departments get in the way...

The glasses category is boring, so we just tried to have a sense of humour: Mumbrella360

28 May 2025 Specsavers’ Marketing Director Shaun Briggs told the story of the company’s UK founders from 1984. The husband and wife team of optometrists started the company...

Advertising agency perspectives on audio advertising: Radiodays Ireland 2025

28 March 2025 A panel of advertising agency leaders discussed the way that audio can improve its share of advertising at RadioDays Ireland. In conversation with moderator: Ciaran...

Advertising study: buy multiple channels, tailor the audio creative, rebalance budget across the funnel

18 December 2024 Advertisers should use more than 3 channels in their media buying mix for the most effective return on investment in their ad campaigns. A recent...

Coaching countdown to create new ideas: RDE24

21 March 2024 “Creativity is fundamental to everything we do,” said Wade Kingsley, The Creative Coach, “We need to practise by problem solving to come up with creative...

More listening occasions, better targeting: HEARD 2024

15 February 2024 “Audio audiences are continuing to grow because there are now more listening occasions.” One of the most important learnings for media buyers and advertising creatives...

Music is what feelings sound like: Adam Ferrier at HEARD 2024

15 February 2024 “Audio is in great shape… the audience is growing,” said Ford Ennals, opening today’s HEARD conference in Sydney. “The content on audio has never been...

Anglicare campaign wins Sirens Round 5 for Wunderman Thompson

31 March 2022 Wunderman Thompson Perth has won Round 5 of the 2022 Siren Awards for a radio ad highlighting homelessness to raise donations for the Anglicare WA,...

Advertising is continuously exploring ways to make a real connection to the listener with audio

18 October 2021 The Wunderman Thompson agency from Perth won Round 2 of the 2022 Siren Awards with a powerful radio ad to raise donations for the Anglicare...

How to craft and buy the best audio ads: IAB booklet

15 August 2019 The IAB Audio Advertising Council has released a new booklet to help advertisers navigate the increasing number of audio advertising options available to them. The Digital...

Expert panel to judge smooth creative entries

5 June 2016 smoothfm is inviting entries for its Creative Challenge; a trade promotion designed to showcase the creative and commercial potential of the smooth environment. The winning...