28 February 2024 The future’s sounding good for digital audio, according to IAB Australia’s latest Audio State of the Nation report.It found 90% of agencies have used audio advertising this year, with 83% of media agencies including streaming digital audio advertising as a significant or regular part of their activity.The report also found agencies plan to increase their… Read More
1 March 2022 The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth on the preceding year according to data from the...
22 February 2022 IAB Research Director Natalie Stanbury told attendees at today’s Audio Summit that about 70% of media advertising agencies are now regularly using audio streaming ads...
22 February 2022 Advertisers are leaning into programmatic audio according to the IAB Australian Audio State of the Nation Report released today. The Report, which is in its sixth...
2 December 2021 The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year. The data...
8 March 2020 For the fourth year in a row the audio research organisation, Interactive Advertising Bureau Australia (IAB) have released its State of the Nation Report into...
25 February 2020 Agencies turn to podcast advertising to help build brand awareness, according to IAB Audio Advertising State of the Nation Report 2020. Advertising across digital audio platforms...
15 August 2019 The IAB Audio Advertising Council has released a new booklet to help advertisers navigate the increasing number of audio advertising options available to them. The Digital...
12 November 2018 We sat down with IAB Audio council members Sharon Taylor, OmnyStudio CEO (pictured), and Tristan Vining, creative director at Eardrum, at the IAB MeasureUp 2018...
7 November 2018 When the IAB Australia's Audio Council went looking for a cross-platform audio-advertising campaign to demonstrate what best practice sounds like, they couldn’t find one. So...
22 February 2018 The number of media agencies using podcast advertising regularly has nearly tripled in the last year (from 5% in December 2016 to 14% in December...
11 February 2015 CRA's Joan Warner has told radioinfo that comments attributed to her in a Mumbrella article today were taken out of context. Reporting a new initiative...
11 February 2015 The Interactive Advertising Bureau (IAB) has outlined its priorities for 2015, including plans to introduce a wider range of councils and working groups, including a...