Mumbrella 360

How will artificial intelligence affect media and advertising?

4 June 2015 In a game-show format panel discussion today at the Mumbrella360 conference, radio and tv presenters Paul Murray and Jules Lund...

Radio is voice with emoticons: Merrick at Mumbrella 360

3 June 2015 “You can’t always understand what people mean on social media… you can’t hear the tone, the meaning… so social media...

Selling radio with passion and integrity: Mumbrella 360 Conference

3 June 2015 Merrick Watts told participants at today’s Mumbrella 360 Conference that live reads ads can “combine passion with integrity” if delivered...