Radio programmers and sales teams don’t need more data. They need clarity they can act on fast.

At Radiodays Europe Samuel Zniber ran sessions exploring real time strategic market studies and live focus groups.

Using new tools created by Zniber’s company, participants in the sessions were able to:

• test topics for tomorrow’s morning show
• pressure test a morning show topic before going on air
• validate music formats and music types
• walk into client meetings with evidence

Sales teams used the platform to better understand their market, identify what truly resonates with advertisers, and turn those insights into concrete recommendations to increase revenue and strengthen proposals.  Every choice is questioned by clients and every recommendation needs to be justified, so programmers and sales people need to be able to explain why.

Live focus groups were not about speed for the sake of speed, they are about reducing doubt and providing real time strategic studies that make decisions easier to defend and easier to act on.

Broadcasters are no longer “looking for answers,” said Zniber, they are “building confidence across their entire organization.”

“Great radio is not just about content, it is about making the right calls on air and in business and being able to stand behind them,” he said.

Zniber’s tools are:

MusicDatak, that gathers play data from social media and streaming services to provide almost real time information for music directors to adjust their playlists for constantly changing audience listening habits.

Predictive AI Panels that can be used to test content ideas, watch reactions and make better programming decisions.