1 April 2013 Most of our clients will measure the success of their advertising with us by the growth of their business. But...
24 March 2013 One of my dear friends owns a large media buying company in the United States, ROI Media. When I managed radio stations,...
15 March 2013 If you haven’t read the book, “Switch”, I suggest you add it to your list. In this book, Chip and...
15 March 2013 Every month, we begin the climb toward achieving our monthly sales budgets. We all know that it’s impossible to achieve...
15 March 2013 “80% of our business comes from 20% of our clients.”Ever heard that bit of wisdom? It’s known as the Pareto...
15 March 2013 Someone once said, “Sales is the transference of enthusiasm from one person to another.” This is true. It is also true that...
7 March 2013 What is a great salesperson? The one with the highest billing on the station, right? The person who is constantly bringing in...
17 December 2012 I bet you’ve heard that sentence at least once in your career. Whatever media you represent, it’s one of the four...
17 December 2012 “We’re just going to “throw in” these 10 free spots per week.” “We’re just going to “throw in” a weather sponsorship.” Notice how the use of “just”...
