15 May 2022 Selling Radio Direct with Pat Bryson. In my past few articles on radioinfo, we've been talking about the need for great customer service and expanding...
3 April 2022 Selling Radio Direct with Pat Bryson I was on a market visit with one of my stations a couple of weeks ago. We were discussing...
20 March 2022 Selling Radio Direct with Pat Bryson When I had been selling about a year, my general manager came into my cubicle one day and said, "It's...
16 January 2022 Selling Radio Direct with Pat Bryson What do I desire in 2022? In one of our last newsletters, we discussed a formula for determining what...
7 November 2021 Selling Radio Direct with Pat Bryson What CAN advertising do for businesses? In their heart of hearts, businesspeople want to run an ad today and...
24 October 2021 It's all about the tension levels Selling Radio Direct with Pat Bryson I was teaching a new group of salespeople last week and we were...
16 September 2021 Selling Radio Direct with Pat Bryson. Several of my clients have shared with me that their advertisers are getting a bit anxious about the next month...
5 September 2021 Selling Radio Direct with Pat Bryson. Eight things advertisers told me they wanted from our reps...
8 August 2021 Selling Radio Direct with Pat Bryson Not every prospect we present a campaign to buys from us. At least, not always the first, second or third time.
18 July 2021 Selling Radio Direct with Pat Bryson It's all about managing tension levels! I've often heard it said that the easiest person to sell is a...
4 July 2021 Selling Radio Direct with Pat Bryson This weekend my friends in Canada celebrate Canada Day. We, in the U.S.
20 June 2021 Selling Radio Direct with Pat Bryson The number one problem businesses tell me they have today is finding people who want to work....
6 June 2021 Selling Radio Direct with Pat Bryson I was on a zoom call a couple of weeks ago with a very good salesperson. She had emailed...
16 May 2021 Selling Radio Direct with Pat Bryson The other day I called a potential client and a real, LIVE person answered the phone. Wow, a receptionist:...
2 May 2021 Selling Radio Direct with Pat Bryson Take a few minutes to write down seven facts you know about your station/s. Now take a few minutes and write...
18 April 2021 Selling Radio Direct with Pat Bryson I hosted a small group of friends for Easter dinner this year. My parties usually include some sort of...
5 April 2021 Selling Radio Direct with Pat Bryson In my work with sales staffs around the world, I have found the old adage "20% of the sales staffs...
21 March 2021 Selling Radio Direct with Pat Bryson The challenges of the past year have been more intense than ever before. I hope you may indulge a newsletter...
7 March 2021 Selling Radio Direct with Pat Bryson You may have heard something about the unusually cold weather we've been having in the U.S. I live...
16 February 2021 Selling Radio Direct with Pat Bryson The lady (below left) isn't suffering from some sort of attack. In fact, she's participating in a well-thought out strategy...
2 February 2021 Selling Radio Direct with Pat Bryson I was on a call with Rick Murphy, Murphy Broadcasting, last week. The subject was how his group of stations managed...
17 January 2021 Selling Radio Direct with Pat Bryson 2020 was a business year like none other we've seen. Nor have our clients.
3 December 2020 Selling Radio Direct with Pat Bryson We are in the communications business. And yet, not a week goes by that I don't see evidence...
3 July 2022 Selling Radio Direct with Pat Bryson I bet you were lulled to sleep as a child with a great story told by your parents. Or maybe you...
1 November 2020 Selling Radio Direct with Pat Bryson How clear is your crystal ball? 2021 is looming. It's time to set goals and expectations for the...
18 October 2020 Selling Radio Direct with Pat Bryson. Fourth quarter is underway in the U.S.! Did you ever think we would be this close to the holiday season?...
4 October 2020 Selling Radio Direct with Pat Bryson Every time I park in front of a business and raise my mask to enter, I hearken back...
20 September 2020 Selling Radio Direct with Pat Bryson "Budgets" often don't allow for effective schedules Us: "What's your budget?" Client: "I don't really have one." or Us: "What's...
6 September 2020 Selling Radio Direct with Pat Bryson. It's the age-old question "How many ads must I run? How many week/months must my advertising schedule continue?" We bump up against...
16 August 2020 It's not about us: It's about them! Selling Radio Direct with Pat Bryson. We've been espousing this sentiment for years.
