20 June 2021 Selling Radio Direct with Pat Bryson The number one problem businesses tell me they have today is finding people who...
6 June 2021 Selling Radio Direct with Pat Bryson I was on a zoom call a couple of weeks ago with a very...
16 May 2021 Selling Radio Direct with Pat Bryson The other day I called a potential client and a real, LIVE person answered...
2 May 2021 Selling Radio Direct with Pat Bryson Take a few minutes to write down seven facts you know about your station/s. Now take...
18 April 2021 Selling Radio Direct with Pat Bryson I hosted a small group of friends for Easter dinner this year. My parties...
5 April 2021 Selling Radio Direct with Pat BrysonIn my work with sales staffs around the world, I have found the old adage “20% of...
21 March 2021 Selling Radio Direct with Pat BrysonThe challenges of the past year have been more intense than ever before. I hope you may...
7 March 2021 Selling Radio Direct with Pat Bryson You may have heard something about the unusually cold weather we’ve been having...
16 February 2021 Selling Radio Direct with Pat Bryson The lady (below left) isn’t suffering from some sort of attack. In fact, she’s participating...
2 February 2021 Selling Radio Direct with Pat Bryson I was on a call with Rick Murphy, Murphy Broadcasting, last week. The subject was how...
17 January 2021 Selling Radio Direct with Pat Bryson 2020 was a business year like none other we’ve seen. Nor have our clients....
3 December 2020 Selling Radio Direct with Pat Bryson We are in the communications business. And yet, not a week goes by...
3 July 2022 Selling Radio Direct with Pat Bryson I bet you were lulled to sleep as a child with a great story told by...
1 November 2020 Selling Radio Direct with Pat BrysonHow clear is your crystal ball? 2021 is looming. It’s time to set goals and...
18 October 2020 Selling Radio Direct with Pat Bryson. Fourth quarter is underway in the U.S.! Did you ever think we would be...
4 October 2020 Selling Radio Direct with Pat BrysonEvery time I park in front of a business and raise my mask to enter,...
20 September 2020 Selling Radio Direct with Pat Bryson “Budgets” often don’t allow for effective schedules Us: “What’s...
6 September 2020 Selling Radio Direct with Pat Bryson. It’s the age-old question “How many ads must I run? How many week/months must my...
16 August 2020 It’s not about us: It’s about them! Selling Radio Direct with Pat Bryson. We’ve been espousing this sentiment for years. And yet,...
2 August 2020 Selling Radio Direct with Pat Bryson. Every week that passes sees another change in the mindset of consumers. COVID numbers continue to...
19 July 2020 Radio Sales Direct with Pat Bryson What must businesses know moving forward? If there’s one thing that the COVID crisis...
15 June 2020 Radio Sales Direct with Pat Bryson The last thirty days have seen a drastic shift in consumer mindset. On June 1,...
7 June 2020 Selling Radio Direct with Pat Bryson. COVID-19 has changed many things in the world. Some of the changes are temporary:...
31 May 2020 Selling Radio Direct with Pat Bryson.As businesses continue to reopen, our jobs as their media partners become more and more...
17 May 2020 Selling Radio Direct with Pat Bryson As the world begins to open businesses, we must be on the forefront of calling on...
10 May 2020 Selling Radio Direct with Pat Bryson. Most states in the U.S. have begun to re-open businesses. Some other countries are doing the...
3 May 2020 Selling Radio Direct with Pat Bryson.Where are we in the progression of the COVID-19 crisis? Most US states started locking down cities...
19 April 2020 Selling Radio Direct with Pat Bryson.“In times of business interruption, business doesn’t stop: normal business stops. We need to think outside of...
5 April 2020 Selling Radio Direct with Pat Bryson.I was participating in an idea exchange with broadcasters from across the US last week...
29 March 2020 Selling Radio Direct with Pat Bryson Our clients are asking themselves this question daily. As I mentioned in last week’s...
