1 November 2016 Selling Radio Direct with Pat BrysonHow does radio affect the brain? The answer to this question is the secret weapon...
1 August 2016 Selling Radio Direct with Pat Bryson Zipf’s Law. Ever heard of it? This natural phenomena is important to anyone who is...
23 September 2015 Pat Bryson selling radio direct Much of what we communicate to our clients is not what we SAY. Albert Mehrabian,...
23 September 2015 Selling Radio Direct with Pat BrysonWe don’t sell radio, newspaper or TV. We sell marketing solutions. Our clients will be glad...
23 September 2015 Selling Radio Direct with Pat BrysonWhat makes a GREAT salesperson? They have the highest billing on the station, right? They are constantly...
23 September 2015 Selling Radio Direct with Pat BrysonWhy do our prospects buy from us? As we move prospects through the stages of...
23 September 2015 My “I” Controls My “R”We’ve all had a salesperson who has excellent sales skills, seems to enjoy selling and yet...
23 September 2015 Selling Radio Direct with Pat BrysonWell, I got another letter from Les. Remember him? He’s the buying service for radio...
23 September 2015 Selling Radio Direct with Pat BrysonI recently returned from the Radiodays Conference held in Milan, Italy. Over 1300 radio broadcasters...
23 September 2015 Selling Radio Direct with Pat Bryson What’s the latest number you’ve heard for how many advertising impressions bombard us each...
23 September 2015 Here’s one of my favorite definitions of the marketing process: “Marketing is the buying and selling of things with good...
23 September 2015 Selling Radio with Pat Bryson. There is nothing more powerful than a third-party reference.To that end, I ask you, “How many testimonial...
23 September 2015 How a mistake can be a golden opportunity. Selling Radio with Pat BrysonFact: It is five times more expensive to generate new...
23 September 2015 Selling Radio with Pat Bryson. 2015 is here with new challenges to meet this year. It will be important to work...
15 September 2015 My friend and former client emailed me a few weeks ago after having read my newsletter on “word whiskers“. He...
30 March 2015 I know it seems impossible that 2015 is less than four weeks away, but it is! Are you ready? Will...
15 June 2014 Sometimes our clients become “former clients”. Sometimes prospects appear to be moving forward towards becoming new clients when they become...
18 April 2014 A few weeks ago, I was role playing a presentation with one of my sales people when I noticed some...
16 March 2014 I recently had dinner with a friend of mine who owns ROI, a buying service that places millions of dollars...
4 February 2014 Every month, we begin the climb towards achieving our monthly sales budgets. We all know that it’s impossible to achieve...
3 December 2013 These seventeen secrets are meant as life-lessons. I thought they were particularly appropriate as secrets for success in sales also....
