23 September 2015 Pat Bryson selling radio direct Much of what we communicate to our clients is not what we SAY. Albert Mehrabian,...
23 September 2015 Selling Radio Direct with Pat BrysonWe don’t sell radio, newspaper or TV. We sell marketing solutions. Our clients will be glad...
23 September 2015 Selling Radio Direct with Pat BrysonWhat makes a GREAT salesperson? They have the highest billing on the station, right? They are constantly...
23 September 2015 Selling Radio Direct with Pat BrysonWhy do our prospects buy from us? As we move prospects through the stages of...
23 September 2015 My “I” Controls My “R”We’ve all had a salesperson who has excellent sales skills, seems to enjoy selling and yet...
23 September 2015 Selling Radio Direct with Pat BrysonWell, I got another letter from Les. Remember him? He’s the buying service for radio...
23 September 2015 Selling Radio Direct with Pat BrysonI recently returned from the Radiodays Conference held in Milan, Italy. Over 1300 radio broadcasters...
23 September 2015 Selling Radio Direct with Pat Bryson What’s the latest number you’ve heard for how many advertising impressions bombard us each...
23 September 2015 Here’s one of my favorite definitions of the marketing process: “Marketing is the buying and selling of things with good...
23 September 2015 Selling Radio with Pat Bryson. There is nothing more powerful than a third-party reference.To that end, I ask you, “How many testimonial...
23 September 2015 How a mistake can be a golden opportunity. Selling Radio with Pat BrysonFact: It is five times more expensive to generate new...
23 September 2015 Selling Radio with Pat Bryson. 2015 is here with new challenges to meet this year. It will be important to work...
15 September 2015 My friend and former client emailed me a few weeks ago after having read my newsletter on “word whiskers“. He...
30 March 2015 I know it seems impossible that 2015 is less than four weeks away, but it is! Are you ready? Will...
15 June 2014 Sometimes our clients become “former clients”. Sometimes prospects appear to be moving forward towards becoming new clients when they become...
18 April 2014 A few weeks ago, I was role playing a presentation with one of my sales people when I noticed some...
16 March 2014 I recently had dinner with a friend of mine who owns ROI, a buying service that places millions of dollars...
4 February 2014 Every month, we begin the climb towards achieving our monthly sales budgets. We all know that it’s impossible to achieve...
3 December 2013 These seventeen secrets are meant as life-lessons. I thought they were particularly appropriate as secrets for success in sales also....
27 October 2013 While working my way through the stack of business books accumulating on my bedside table, I came across some valuable...
29 September 2013 Ever heard of Zipf’s Law? If you are selling a product, then you need to study this natural phenomena. Mr....
15 September 2013 The Baker Retailing Initiative at Wharton School of Business conducted a Retail Customer Dissatisfaction Study. This study exposed some very...
4 August 2013 One of my favorite definitions of the marketing process is this: “Marketing is the buying and selling of things with good...
21 July 2013 Much of what we communicate to our clients is not what we SAY. Albert Mehrabian, who was a research pioneer...
7 July 2013 We’ve all had a salesperson who has excellent skills, seems to enjoy selling and yet consistently under performs. At least, they...
19 May 2013 I know that we all feel at times as though our service and care of our clients goes unnoticed and...
6 May 2013 In a recent newsletter, we were discussing ways to get our prospect’s time. “If they won’t give you their time,...
28 April 2013 Here’s part two of letter that I received and recently published from a media negotiator whom I consider to be...
15 April 2013 It’s an age-old adage we all know to be true. Unless our prospects invest time with us, they usually won’t...
7 April 2013 These 17 Secrets are meant as life-lessons. I thought they were particularly appropriate as secrets for success in sales also....
