16 March 2020 Selling Radio Direct with Pat Bryson If you haven’t already heard this from a client, you probably will soon: “I want to...
1 March 2020 Selling Radio Direct with Pat Bryson“I can’t measure radio advertising.” Ever heard that? Radio results can be hard to trace because we reach...
16 February 2020 Selling Radio Direct with Pat Bryson Every time we approach a new prospect, or ask an existing client for a renewal,...
2 February 2020 Selling Radio Direct with Pat BrysonIt’s already the second month of the New Year. Whatever New Year’s resolutions you may have...
13 August 2019 Selling Radio Direct with Pat Bryson Take five minutes and write down all the facts you know about your stations. You may...
22 July 2019 Selling Radio Direct with Pat Bryson I Have Some Honest Serving Men… In today’s environment, this saying might be “I have...
10 June 2019 Selling Radio Direct with Pat Bryson I was in the middle of one of my domestic chores (going to the grocery...
3 February 2019 Selling Radio Direct with Pat Bryson In my previous post, we talked about our “Why?”. What are our Level...
15 January 2019 Selling Radio Direct with Pat Bryson 2019 is off and running. By now you will have your new revenue goals...
3 December 2018 Selling Radio Direct with Pat Bryson I hope by now you have been talking with all your clients about 2019. In fact, I...
2 October 2018 Selling Radio Direct with Pat Bryson A few weeks ago, I needed two items that a quick search on the Internet showed me...
17 September 2018 Selling Radio Direct with Pat Bryson Every time a new product is introduced, potential consumers must move through the Marketing Channel. The...
1 September 2018 Selling Radio Direct with Pat BrysonGetting prospects to sign on the dotted line does not always go according to your...
22 May 2018 Selling Radio Direct with Pat BrysonThose pesky little words that we use to fill silence as we decide what to...
1 May 2018 Selling Radio Direct with Pat BrysonIt’s important to keep your sales pipeline full of prospects. If they don’t enter your funnel,...
17 April 2018 Selling Radio Direct with Pat Bryson When was the last time someone sent you a Thank-You note? Do you still have...
15 March 2018 Selling Radio Direct with Pat Bryson Westwood One recently did a biometric study of how various forms of advertising affect...
18 February 2018 In December, I spent two weeks in Pakistan. Now, this is not my normal location to spend part of my holidays.I...
29 October 2017 Selling Radio Direct with Pat Bryson Why is it so hard to get people’s full meaning when we converse by telephone or...
3 October 2017 Selling Radio Direct with Pat Bryson John Wanamaker is credited with saying, “Half of my advertising is wasted: I just don’t know which...
5 September 2017 Selling Radio Direct with Pat BrysonI was working with my newspaper client a few weeks ago discussing the most common...
4 August 2017 Do It Today! Ever heard that bit of wisdom, “Never put off till tomorrow, what you can do today”? One...
18 July 2017 Selling Radio Direct with Pat BrysonThe best sales people are story-tellers. They use stories about previous clients to help future clients...
27 June 2017 Selling Radio Direct with Pat Bryson Last newsletter we talked about selling long-term. Part of the process of selling long-term is...
5 June 2017 Selling Radio Direct with Pat Bryson “I’m not sure radio works: You’ll have to prove it to me with this week’s...
17 April 2017 Selling Radio Direct with Pat Bryson In an earlier newsletter, we talked about how to deal with Mr. Not-So-Big if we could...
28 February 2017 Selling Radio Direct with Pat BrysonAll too often, we fail to close business because we are speaking to a person who...
3 December 2016 Selling Radio Direct with Pat BrysonMany of us will have already done our revenue projections for the New Year. But,...
1 November 2016 Selling Radio Direct with Pat BrysonHow does radio affect the brain? The answer to this question is the secret weapon...
1 August 2016 Selling Radio Direct with Pat Bryson Zipf’s Law. Ever heard of it? This natural phenomena is important to anyone who is...
