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Roy Morgan

Podcasts growing in popularity in Australia

Wednesday 31 July, 2019

1.6 million Australians are now downloading audio or video podcasts in an average four weeks, up from under 1 million just four years ago, and while this only represents just over 8% of the population, it is a 70% increase on 2015 figures according to a new study from Roy Morgan

Prospector partners with Roy Morgan to provide enhanced business intelligence

Tuesday 01 July, 2014
Promising more radio sales opportunities.

The IRD Group, whose suite of products include Prospector which is used by major radio networks across Australia to help drive sales, has announced a new partnership with high profile market research organisation Roy Morgan.

Through the new partnership, Prospector clients can expect to benefit from a more 3D approach to business intelligence with additional market research, news and insights.

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