BMF Australia have won the Gold, Silver single ad and Bronze trophies at the 19th Annual Siren Awards for the best radio ads in Australia for 2023.
70 different agencies from across Australia participating in the 19th annual awards, hosted by Commercial Radio & Audio and KIIS’s Mitch Churi and Nat Penfold.
BMF, as the winning agency for the Gold Siren Award, has won two tickets to the 70th Annual Cannes Lions International Festival of Creativity with travel and accommodation. The winning ad will be entered into the Cannes Lion radio award. ALDI Australia, as client of the winning agency, will also receive a travel and accommodation package to the Cannes Festival in June.
Creatives of the multi-award winning radio ad are Kiah Nicholas and Emily Field (pictured), with David Fraser and Dantie van der Merwe as creative directors.
“It’s a huge honour,” Kiah said of winning the Gold Siren Award for 2023.
“The Siren Awards celebrates the importance of creativity in radio advertising. A client comes to you with a problem, or a goal and creative expression provides the solution. Ideas are the most powerful thing at the end of the day. Craft and execution are also key as a great idea is nothing if it’s not executed well,”
2023 Siren Award Winners
GOLD
BMF Australia
Kiah Nicolas & Emily Field
Special you can buy (Atoms 1078) for ALDI Stores Australia
SILVER
Radio Single
BMF Australia
Kiah Nicolas & Emily Field
Special you can buy (Atoms 1078) for ALDI Stores Australia
SILVER
Radio Campaign
BMF Australia
Josie Fox, Erica Mallett, Angel McMullan & Harry Stanford
ALDI Christmas 2022 for ALDI Stores Australia
SILVER
Radio Craft
The Studio at Southern Cross Austereo
Chris Gates & Paul Corbett
Sliding Doors for 7-Eleven
HIGHLY COMMENDED
Audio Innovation
M&C Saatchi
Nathan Cavaleri, Jason Leigh, Simon Kane, Sharon Edmondston, Cam Blackley
Ugly makes you super for Baiada Poultry
CLIENT AWARD
BMF Australia
Kiah Nicolas & Emily Field
Special you can buy (Atoms 1078) for ALDI Stores Australia Australia