CADA’s new lineup revealed

CADA’s line-up of hosts and creators will be as diverse as its audience, with a cast of talent who each bring something unique to the table.

Hosts include, DJ & media personality Flex Mami (Lillian Ahenkan) and comedian & content creator Froomes (Lucinda Price), TikTok creator Avneesha, ARIA nominated artist B Wise, and many more.

The full lineup is

  • Kian & Yaz, Breakfast 6-9am, weekdays
  • The Hype with Helena Ellis, Weekdays 1-3pm
  • K-Sera & The Dirty Dozen, Lunch 11.30am-1pm, weekdays and Mondays 6-8pm
  • Keeping Up with Avneesha, 3-5pm, weekdays
  • Flex & Froomes, 5-6pm, weekdays
  • B Wise By Your Side, Tuesdays 6-8pm
  • Throw It Back with DJ Klasik, Wednesdays  6-8pm
  • PENG with Soju Gang & Dijok Mai, Thursdays 6-8pm
  • Welcome to The Area with DJ Ziggy, Fridays  6-8pm
  • The Sleep In with Marty & Nat, Weekends 11am-2pm
  • Double Dip with Andrew Levins

Notice that the schedule is not exactly formatted to typical commercial radio format timeslots. The shorter duratons of some shifts and the inclusion of weekly specialist shows will allow for a presence on podcasts and social media that usually builds over a week. Many podcast and social media clip creators report that half their listens/views come within the first 24 hours of publishing but that the rest build gradually over a week or longer, so the weekly specialist show and shorter durations make sense when considered as part of the station’s new approach to its audience and advertisers.

CADA aims to become the new home of Hip Hop and R&B in Australia, and will be available nationally on the free iHeartRadio app, DAB+ in every capital city, and in Western Sydney and Katoomba on the FM band at 96.1.

Emily Copeland remains the General Manager of CADA, having joined The Edge in August last year. Her experience at FBi Radio has bene instrumental in forming the approach of the newly rebranded station and recruiting talent.

She has told radioinfo: “We identified a rare opportunity to reimagine The Edge as a multi-platform youth brand, anchored in Hip Hop and R&B and driven by content. While The Edge has always been a big supporter of these genres of music, the launch of CADA marks a milestone moment for artists and fans – a home for Hip Hop and R&B in Australia, and a local, mainstream audio platform dedicated to it.

The CADA-verse will provide an opportunity for brands and creative organisations to engage with youth audiences at scale, and with authenticity. We are a platform where community passion meets commercial polish, and we have a depth of talent who hold authority and credibility in music and youth culture. Our multi-platform approach provides a range of discovery points for our audience, and allows brands to engage through mutually beneficial integrated partnerships that go beyond audio.”

As well as launching its new talent line-up, CADA has also announced its key leadership team. New hires Kat Tamayo is Head of Marketing and Sean Vandenberg has been appointed Head of Production alongside Marty Doyle as Head of Content and Andy Walsh as Head of Commercial Strategy.

The station will switch formats this Thursday and a launch campaign will begin next week.

Tags: | |