The duo to move their weekend show.
After 15 years on weekends at 2UE – the station currently known as Talking Lifestyle – George Moore and Paul B. Kidd are moving their show to sister station 2GB.
They told their loyal listeners this morning of the move and judging by the email response it is likely that most will move with them. In the most recent GfK survey, George and Paul helped boost 2UE’s weekend ratings to a 7.2 share, more than twice the station average of 3.5.
In truth, their show, which has retained its conservative political leanings despite the change to the Talking Lifestyle format, would be much better suited to 2GB where they are scheduled to be on air for just four hours from 9am til 1pm instead of the current six hours from 6am to midday.
The switch will take place next Saturday. Their place on 2UE will be taken over by Mieke Buchan and Rob Duckworth.
This move is likely to be merely a precursor to a strongly supported rumour that the underperforming Talking Lifestyle brand is to be dumped in favour of another format.