Jim Pattison Broadcast Group selects Triton Digital to power its podcast strategy and measure its streaming audience | radioinfo

Jim Pattison Broadcast Group selects Triton Digital to power its podcast strategy and measure its streaming audience

Thursday 04 February, 2021

The Jim Pattison Broadcast Group (Pattison), Canada’s largest private, western-based broadcast group, has selected Triton Digital's suite of audio technology to power the management and monetization of its podcast content and the measurement of its AM/FM streams online.

Through this partnership, Pattison, who currently operates 45 FM radio stations, 3 AM stations, 3 conventional television stations and 17 online news portals in 28 markets will utilize Triton’s enterprise podcast platform, Omny Studio, to manage, monetise, and distribute their growing portfolio of podcast content. 
 
Additionally, Pattison will use Triton’s Webcast Metrics measurement service to measure the listening audience of their AM/FM streams online.
 
Director of Digital at The Jim Pattison Broadcast Group, Andrew Snook, said, “We are pleased to partner with Triton, as an important provider in helping us grow our digital audio business.
 
“Triton’s Omny Studio provides all of the recording and distribution tools we need to make our best content available on-demand. Additionally, their Webcast Metrics service will provide us with the data we need to understand our listening audience and the consumption of our streams more, so we can provide an even more engaging experience for our loyal online audiences.”
 
President of Market Development at Triton Digital John Rosso, said, “We are pleased to be providing Pattison Broadcast Group with the tools they need to streamline and scale their streaming audio business.
“We are confident that both Omny Studio and Webcast Metrics will enable Pattison to increase operational efficiencies while providing an exceptional listening experience for both their podcast and streaming audiences.”

 
 

 


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