The New Zealand Commercial Radio Industry have just released the S4/21 GfK Audience data showing that almost 3.7 million listeners tune into radio every week, and almost 3.4 million of those listen to commercial radio.
Radio Broadcasters Association CEO Jana Rangooni says, “This is the first time since Covid-19 arrived in New Zealand that we have seen the impact of a long term lockdown on a regional markets radio listening. It shows that while audiences continue to use radio across the day there are some changes to the way they are listening.
“Overall there is a slight decline in weekly listener numbers driven by the Auckland and Waikato markets but general listening patterns remained consistent across the day. The most significant change was in place of listening with significantly less listening done in cars and an increase in listening at home. We would expect that to change as Auckland moves back to Amber at some point in the future.”
“What the survey also clearly shows is that as the industry recognises 100 years since the first broadcast of a New Zealand radio programme from Otago University in November 1921, it is still a medium used and trusted by most New Zealanders everyday.”
Newstalk ZB is still the top station for all people 10+ with a share of 17.1, while the Mike Hosking breakfast show now has nearly half a million listeners and his share of the Auckland breakfast radio market grew a massive 9.6 share points to 34.9 percent.
NZME Chief Radio Officer, Jason Winstanley, says, “This is a phenomenal result for the Newstalk ZB team. They work incredibly hard to stay right on point for their listeners making sure all the big issues are covered, accurately and fairly. During another period of uncertainty, it’s extremely rewarding that so many New Zealanders have turned to Newstalk ZB.
“Our highly professional team of hosts is also vastly experienced. They know intimately what makes great talk radio. They know their audience and their audience knows, loves, and trusts them. In the world of talk radio, that sort of experience behind the mic is impossible to beat. For Newstalk ZB to now command the biggest radio audience ever is a great way to celebrate 100 years of radio in New Zealand.”
Network RNZ National reaches 626,7001 different people each week, a 13.8% reach of all people 10+ across New Zealand and has a station share is 13.1%2 of the total weekly radio listening in New Zealand.
Network RNZ Concert has a total audience weekly reach of 235,5001 or 5.2% of all people in New Zealand aged 10+ and a station share of 3.1%2 of the total weekly radio listening in New Zealand.
2,766,800 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in a typical week.
Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 426,700 or 9.4% of people aged 10+ across New Zealand. This is a market share of 15.8%2 of the total radio listening audience at that time of day.
