New Zealand Media and Entertainment (NZME)’s The Hits radio station have launched a very funny brand campaign for a new Cash ‘n’ Car promotion conceived by breakfast show hosts Jono Pryor and Ben Boyce and transporting themselves and the audience back to the 80s.

The campaign features a television commercial, outdoor billboards, print and digital activity, shoulder pads and bad fashion choices. It also gives The Hits listeners the chance to win a new car and claim a share of $20,000 in cash. Featured in the 45 second television commercial are Jono & Ben, Megan Papas, PJ Harding and Matty McLean.

Harriett Whiting, NZME’s GM of The Hits, said:

“We’re thrilled to reintroduce our Cash ‘n’ Car promotion in collaboration with Škoda through this innovative campaign. It’s been great to see the positive response from our listeners, and we look forward to building on this momentum in the coming months.”