Selling Radio Direct with Pat Bryson
Radio results can be hard to trace because we reach consumers even when they don’t know they are being reached. The messages filter into our brains, lodge in the appropriate “file drawer” and stay there until we need to retrieve the information. So, by that time, it’s hard to attribute shopping at a particular store or buying a particular product to something we heard on the air. Now, however, we have factual data that proves that our greatest weakness is really our greatest strength.
About The Author
Pat Bryson is the founder of Bryson Broadcasting International, a consulting firm that works with radio stations around the world to increase revenue by raising the skill level of their sales staffs. Her client list spans from the United States to Canada, Europe and Central Asia.
Pat has spent her entire career creating a culture of over-achievement for her stations. She began her career in radio sales, becoming one of the highest billing sales people in her market. Her career advanced to General Sales Manager, and then to Market Manager. Since starting BBI 7 years ago, she has helped hundreds of radio stations to find, train and grow great quality sales people and managers.
Pat was the recipient of two prestigious educational fellowships from the Educational Foundation of the National Association of Broadcasters: a fellowship to the Executive Development Program and a fellowship to the Broadcast Leadership Training Program.
She publishes the Bryson Broadcasting International Newsletter twice monthly, is the author of A Road Map To Success In High-Dollar Broadcast Sales and is a contributor to Valerie Geller’s latest book, Beyond Powerful Radio: A Communicator’s Guide To The Internet Age.
Read more at: https://radioinfo.com.au/news/what-every-radio-client-wants-know-whats-it-me © Radioinfo.com.au
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