Selling Radio
Selling Radio Direct with Pat Bryson
In my work with sales staffs around the world, I have found the old adage "20% of the sales staffs write 80% of the business" to be true. It doesn't vary much station to station.
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Selling Radio Direct with Pat Bryson
The challenges of the past year have been more intense than ever before. I hope you may indulge a newsletter that may sound a bit self-serving. I want to talk with you about the need to train your staff and, after all, I am in the sales training and consulting business.
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The lady (below left) isn't suffering from some sort of attack. In fact, she's participating in a well-thought out strategy to get the attention of a reticent client.
I was on a call with Rick Murphy, Murphy Broadcasting, last week. The subject was how his group of stations managed to survive and thrive during the lockdowns last year from COVID. I appreciated his "I'm not going to let a little thing like a pandemic prevent my success" attitude. He responded to the challenge by finding new clients, clients that WOULD and SHOULD advertise in...
2020 was a business year like none other we've seen. Nor have our clients. As we move into 2021, it can be a year of recovery for all of us. We can help our clients to recover lost revenue which will help us to recover ours.
As storytellers, we join a long line of people who have received acclaim from their tribes because of their ability to pass down tribal history through stories. They kept legends alive. They inspired new generations. Stories are golden!...
Selling Radio Direct with Pat Bryson
How clear is your crystal ball?
2021 is looming. It's time to set goals and expectations for the new year. It's always difficult to gaze into your crystal ball and project the next 12 months. You never know what will happen: take a look at 2020! Who would have ever anticipated the past few months? And yet, we need to establish revenue budgets so that we may create total station budgets....
Did you...
Selling Radio Direct with Pat Bryson
How times change!
Selling Radio Direct with Pat Bryson
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Selling Radio Direct with Pat Bryson.
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"How many ads must I run? How many week/months must my advertising schedule continue?"...
Selling Radio Direct with Pat Bryson.
We've been espousing this sentiment for years. And yet, how much do we really know about our clients' businesses? Not much. Not enough. Especially as we move through 2020.
Selling Radio Direct with Pat Bryson.
Every week that passes sees another change in the mindset of consumers. COVID numbers continue to fluctuate, restrictions vary state to state, province to province, country to country. But stores are opening up, business is slowly returning to normal, and consumers are eager to shop.
Radio Sales Direct with Pat Bryson
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Radio Sales Direct with Pat Bryson
On June 1, Nielsen released a second review of U.S. consumer feelings about COVID-19 and what they intend to purchase. Their first study was done April 30 to May 2. The second was done May 27 to May 29.
Selling Radio Direct with Pat Bryson.
Selling Radio Direct with Pat Bryson.
Selling Radio Direct with Pat Bryson
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