Selling Radio
Selling Radio Direct with Pat Bryson
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Selling Radio Direct with Pat Bryson.
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"How many ads must I run? How many week/months must my advertising schedule continue?"...
Selling Radio Direct with Pat Bryson.
We've been espousing this sentiment for years. And yet, how much do we really know about our clients' businesses? Not much. Not enough. Especially as we move through 2020.
Selling Radio Direct with Pat Bryson.
Every week that passes sees another change in the mindset of consumers. COVID numbers continue to fluctuate, restrictions vary state to state, province to province, country to country. But stores are opening up, business is slowly returning to normal, and consumers are eager to shop.
Radio Sales Direct with Pat Bryson
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Radio Sales Direct with Pat Bryson
On June 1, Nielsen released a second review of U.S. consumer feelings about COVID-19 and what they intend to purchase. Their first study was done April 30 to May 2. The second was done May 27 to May 29.
Selling Radio Direct with Pat Bryson.
Selling Radio Direct with Pat Bryson.
Selling Radio Direct with Pat Bryson
Selling Radio Direct with Pat Bryson.
Selling Radio Direct with Pat Bryson.
Selling Radio Direct with Pat Bryson.
I was participating in an idea exchange with broadcasters from across the US last week when one person shared with us that she had been getting the above objection to advertising now. That's why we should talk with our clients about what MESSAGE they wish to communicate with customers, not what they want to ADVERTISE.
We fully understand that no one wants to be seen as...
The conclusions are always the same:
Any time a large outside influence threatens to affect business, many clients have a knee-jerk reaction to pull in their marketing efforts. They are anticipating a decline in business. Some of their fears may be real:...
Selling Radio Direct with Pat Bryson
Radio results can be hard to trace because we reach consumers even when they don't know they are being reached. The messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information. So, by that time, it's hard to attribute shopping at a particular...
Every time we approach a new prospect, or ask an existing client for a renewal, that person is asking themselves: "What's in it for me?"
The answer to that question comes down to risk versus reward. Does your client feel that giving us money will return their investment? Is the "reward" perceived as greater than the "risk...
Selling Radio Direct with Pat Bryson
It's already the second month of the New Year.
Whatever New Year's resolutions you may have made, you now have only 11 months left to make them happen. Today is a great day to make the changes necessary to create higher revenue for you. As salespeople, we write our own paycheques based primarily on how we spend our "billable hours". Time is money for us, literally....
Selling Radio Direct with Pat Bryson
Take five minutes and write down all the facts you know about your stations. You may know so much that you need more than five minutes.
I Have Some Honest Serving Men...
In today's environment, this saying might be "I have some honest serving people." I've never been hung up about gender words, but what comes next in the saying is the focus of this post. The saying continued with, "They are Who, What, When, Where, Why...
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