Selling Radio

2020 was a business year like none other we've seen. Nor have our clients. As we move into 2021, it can be a year of recovery for all of us. We can help our clients to recover lost revenue which will help us to recover ours.


As storytellers, we join a long line of people who have received acclaim from their tribes because of their ability to pass down tribal history through stories. They kept legends alive. They inspired new generations. Stories are golden!...

Selling Radio Direct with Pat Bryson
How clear is your crystal ball?
2021 is looming. It's time to set goals and expectations for the new year. It's always difficult to gaze into your crystal ball and project the next 12 months. You never know what will happen: take a look at 2020! Who would have ever anticipated the past few months? And yet, we need to establish revenue budgets so that we may create total station budgets....

Did you...

Selling Radio Direct with Pat Bryson
How times change!

Selling Radio Direct with Pat Bryson
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Selling Radio Direct with Pat Bryson.
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"How many ads must I run? How many week/months must my advertising schedule continue?"...

Selling Radio Direct with Pat Bryson.
We've been espousing this sentiment for years. And yet, how much do we really know about our clients' businesses? Not much. Not enough. Especially as we move through 2020.

Selling Radio Direct with Pat Bryson.
Every week that passes sees another change in the mindset of consumers. COVID numbers continue to fluctuate, restrictions vary state to state, province to province, country to country. But stores are opening up, business is slowly returning to normal, and consumers are eager to shop.

Radio Sales Direct with Pat Bryson
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Radio Sales Direct with Pat Bryson
On June 1, Nielsen released a second review of U.S. consumer feelings about COVID-19 and what they intend to purchase. Their first study was done April 30 to May 2. The second was done May 27 to May 29.

Selling Radio Direct with Pat Bryson.

Selling Radio Direct with Pat Bryson.

Selling Radio Direct with Pat Bryson

Selling Radio Direct with Pat Bryson.


Selling Radio Direct with Pat Bryson.

Selling Radio Direct with Pat Bryson.
I was participating in an idea exchange with broadcasters from across the US last week when one person shared with us that she had been getting the above objection to advertising now. That's why we should talk with our clients about what MESSAGE they wish to communicate with customers, not what they want to ADVERTISE.
We fully understand that no one wants to be seen as...

The conclusions are always the same: