20 May 2026 Selling Radio Direct with Pat Bryson No salesperson really likes to hear a “No”. We’d much rather hear a “Yes!”.
4 May 2026 Selling Radio Direct with Pat Bryson I just returned from several market visits with my clients. I was out on the street with…
19 April 2026 Selling Radio Direct with Pat Bryson I just returned from the 2026 Radiodays conference which was held this year in Riga, Latvia….
1 April 2026 And using email doesn’t always help! Selling Radio Direct with Pat Bryson Email today is an integral part of our daily communication with both co-workers and…
15 March 2026 Selling Radio Direct with Pat Bryson In our last feature we were talking about how to use our opening lines to get appointments with new…
1 March 2026 They won’t give you their money! Selling Radio Direct with Pat Bryson So, how do we get their time? “Yes, hello, my name is _____ and…
14 February 2026 Selling Radio Direct with Pat Bryson In my work with sales staffs around the world, I have found the old adage “20% of the sales…
1 February 2026 Selling Radio Direct with Pat Bryson Before I started BBI, I was a market manager for radio stations. As I would often do, I found…
18 January 2026 Selling Radio Direct with Pat Bryson As you heralded the beginning of 2026 at the stroke of midnight, you probably made a resolution to make…
2 November 2025 Selling Radio Direct with Pat Bryson Two or three times a week I get a call from one of the people I coach bemoaning the fact that…
15 October 2025 Selling Radio Direct with Pat Bryson We are in the communications business. And yet, not a week goes by that I don’t see evidence of…
5 October 2025 Selling Radio Direct with Pat Bryson In the last newsletter we discussed the need to enter 2026 with the best sales staff in town. Becoming an A+…
7 September 2025 Selling Radio Direct with Pat Bryson There are only two ways to increase your billing: Sell more clients Sell current clients more I bet we’d all like to double…
3 September 2025 Selling Radio Direct with Pat Bryson As you might imagine, I fly thousands of miles each year as I visit my clients. My airline of choice has…
31 August 2025 Selling Radio Direct with Pat Bryson I ran across an email I received some time ago from a sales manager in LaSalle, Illinois. Mark Lippert has been…
19 July 2025 Selling Radio Direct with Pat Bryson I bet you have and I bet you didn’t like her! I have a pesky aunt that shows up…
20 June 2025 A new technique for reaching goals A few years ago I read the book, "Switch". I came across it in my library again and it...
6 June 2025 Selling Radio Direct with Pat Bryson. I know we all feel at times as though our service and care of our clients goes unnoticed...
16 May 2025 Selling Radio Direct with Pat Bryson. Last Sunday was Mother's Day in many countries, a day set aside to honor our mothers for all...
5 May 2025 Selling Radio Direct with Pat Bryson. NAB and Radiodays are over for 2025 I'm home from my wanderings.
15 April 2025 Selling Radio Direct with Pat Bryson. "If they won't give you their time, they won't give you their money." How true this is! Through the...
19 March 2025 Selling Radio Direct with Pat Bryson. For some reason, we humans respond to things that are lumped together in three's.
3 March 2025 Selling Radio Direct with Pat Bryson. Turnover is a fact of life.
2 December 2024 Selling Radio Direct with Pat Bryson. December 2024.
9 September 2024 Selling Radio Direct with Pat Bryson I just returned from speaking at the Texas Association of Broadcasters convention. There were 1100 plus broadcasters in attendance...
10 June 2024 Selling Radio Direct with Pat Bryson We've all heard the saying, "Never put off till tomorrow what you can do today." Wise words for anyone...
14 May 2024 Selling Radio Direct with Pat Bryson In working with my salespeople, I often hear, "The presentation went well but my client must take it to...(fill...
8 April 2024 1500 broadcasters from around the world prove it. Selling Radio Direct with Pat Bryson St Patty's Day saw the opening of Radiodays 2024 in Munich,...
18 March 2024 “It’s not about you, it’s about the client,” was Pat Bryson’s key message to the Radiodays Europe Sales Summit. “People buy for their reasons, not...
18 December 2023 Pat Bryson's December Reflections December is one of my favorite times of the year. Although I'm usually home for the holidays, I have in the...
