16 August 2020 It's not about us: It's about them! Selling Radio Direct with Pat Bryson. We've been espousing this sentiment for years.
2 August 2020 Selling Radio Direct with Pat Bryson. Every week that passes sees another change in the mindset of consumers. COVID numbers continue to fluctuate, restrictions vary state to...
19 July 2020 Radio Sales Direct with Pat Bryson What must businesses know moving forward? If there's one thing that the COVID crisis has made crystal clear, it's that...
19 July 2020 The UK government has cancelled its initial plan of completely discontinuing the use of FM and AM radio stations and replacing them strictly with DAB...
15 June 2020 Radio Sales Direct with Pat Bryson The last thirty days have seen a drastic shift in consumer mindset. On June 1, Nielsen released a...
7 June 2020 Selling Radio Direct with Pat Bryson. COVID-19 has changed many things in the world.
31 May 2020 Selling Radio Direct with Pat Bryson. As businesses continue to reopen, our jobs as their media partners become more and more important.
17 May 2020 Selling Radio Direct with Pat Bryson As the world begins to open businesses, we must be on the forefront of calling on target categories of business. There...
10 May 2020 Selling Radio Direct with Pat Bryson. Most states in the U.S.
3 May 2020 Selling Radio Direct with Pat Bryson. Where are we in the progression of the COVID-19 crisis? Most US states started locking down cities in mid March. Some...
19 April 2020 Selling Radio Direct with Pat Bryson. "In times of business interruption, business doesn't stop: normal business stops.
5 April 2020 Selling Radio Direct with Pat Bryson. I was participating in an idea exchange with broadcasters from across the US last week when one person...
29 March 2020 Selling Radio Direct with Pat Bryson Our clients are asking themselves this question daily. As I mentioned in last week's post, there has been research...
24 March 2020 A North Texas radio station that the Texas Department of Motor Vehicles determined had call letters that were too "vulgar" to put on a personalised...
16 March 2020 Selling Radio Direct with Pat Bryson If you haven't already heard this from a client, you probably will soon: "I want to cancel my advertising because...
1 March 2020 Selling Radio Direct with Pat Bryson "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because we reach consumers even when...
16 February 2020 Selling Radio Direct with Pat Bryson Every time we approach a new prospect, or ask an existing client for a renewal, that person is asking themselves: "What's in...
2 February 2020 Selling Radio Direct with Pat Bryson It's already the second month of the New Year. Whatever New Year's resolutions you may have made, you now have only...
18 December 2019 In a complaint filed in Cook County Circuit Court in Illinois, WLS-AM, Chicago morning drive personality Erich “Mancow” Muller is being sued by James MacDonald,...
1 December 2019 Peady's Selling Engagement Recently on his LinkedIn blog, a friend of mine, Mike Brunel quoted the late business coach and author Dan Kennedy who said: "never assume...
24 November 2019 Peady's Selling Engagement Here’s a subject I cover this time every year. Time to hear two of the most hated phrases in sales - "call...
23 November 2019 A community radio station which broadcast an advert for a supermarket’s new sandwich in its news bulletin has been ruled in breach of the Ofcom...
23 November 2019 U.K.community radio station Fiesta FM, which broadcasts to the Latin American, Spanish and Portuguese communities in Southampton, issued an on-air apology four months after playing...
10 November 2019 Peady's Selling Engagement Ever heard the phrase ‘analysis paralysis’? Basically, it means becoming so caught up in choices, detail and possibilities that we analyse, think, and...
3 November 2019 Peady's Selling Engagement An important part (some would say critical part) of finding new customers or prospects is networking and while daunting for some...
29 October 2019 Radio Tomorrow with James Cridland A lot has happened since November 2014. At the time, I was working in the roof - quite literally.
28 October 2019 Classic FM’s breakfast host Tim Lihoreau completed his challenge to pull a 400lb (182kg) piano almost five miles across central London. Tim pulled the upright piano...
27 October 2019 Peady's Selling Engagement As many of you know I conduct sales training and sales coaching with media sales teams and their leaders. It’s a...
22 October 2019 Radio Tomorrow with James Cridland Last week, the big Australian “Radio Alive” conference was in my home town of Brisbane. I popped along to it, and...
15 October 2019 Radio Tomorrow with James Cridland Quite a long time ago now, I wrote radio ads for a living. I wrote them for seven years, all in:...