Radio Tomorrow with James Cridland | radioinfo

Radio Tomorrow with James Cridland

Goodbye, and keep listening

Radio Tomorrow with James Cridland

A lot has happened since November 2014.

At the time, I was working in the roof - quite literally. My office space was in a room that was so illegal, when I bought the house they weren’t allowed to call it a room, even though it had stairs leading up to it.

In the winter months it could be made quite warm, since there wasn’t much of it. The room was the top of the house and...

30 October 2019

Radio Alive: Australia’s radio conference with a difference

Radio Tomorrow with James Cridland

Last week, the big Australian “Radio Alive” conference was in my home town of Brisbane. I popped along to it, and was quite pleasantly surprised.

The high quality of the event wasn’t the surprise. It’s always been a large, flash event. The first time I came to it was in 2007 in Melbourne, when their main speaker was Harry Shearer, best-known for being that guy who does...

23 October 2019

Confessions of a radio commercial copywriter

Radio Tomorrow with James Cridland

Quite a long time ago now, I wrote radio ads for a living. I wrote them for seven years, all in: mainly for local clients. Smartly-dressed sales executives used to take a scruffy creative along with them to take a brief, or to read a script. The dress code was on purpose, of course.

As any period of listening to the radio will tell you, quite a few radio commercials are… well, they’re not...

15 October 2019

The misguided quest for control

Radio Tomorrow with James Cridland

There’s a new copyright law in Europe. It’s aimed at people like Google, forcing them to pay news organisations if they used more than just a headline to link to stories on news websites.

In France, which is the first country to put these new copyright rules in place, Google have responded by just...

09 October 2019

Reminding listeners how to tune in, in a multiplatform world

Radio Tomorrow with James Cridland

I once sat at the end of a telephone line, helping people tune into their favourite radio station.

This was a real eye-opener. Many don’t even know the difference between AM and FM; and some sets are marked in strange ways to make it really hard to tune in. You probably know someone who has tuned in to their favourite radio station and never want you to touch their set in case they...

01 October 2019

5G - the future for radio?

Radio Tomorrow with James Cridland

If there's one thing being talked about a lot over the last year or so, it's 5G. It's a new technology for mobile broadband.

5G is interesting to large public broadcasters because, I think, it's the only platform that can deliver everything that they produce: radio, TV and online; both live and on-demand. So, for a public service broadcaster, it's an important...

18 September 2019

Video killed the radio star

Radio Tomorrow with James Cridland

It’s 40 years since Trevor Horn wrote the Buggles’ ”Video Killed The Radio Star”.

Video didn’t, of course. 9 out of 10 people listen to the radio every week, in countries as diverse as Malaysia, the US, France or Australia. Radio’s reach hasn’t changed in the last twenty years (though there are certainly many changes in consumption patterns).

Video Killed The...

09 September 2019

Visually augmented audio - is it our future?

Radio Tomorrow with James Cridland


Something called BBC Notes was posted on the BBC’s Research and Development blog the other week. It’s a web app “that shows text, images, and links, to enhance the listening experience during live events, live broadcasts, and on demand”.

There are quite a lot of these types of thing...

03 September 2019

Google, Facebook and the power of Radio

Radio Tomorrow with James Cridland

As Google knows, I’m in Kuala Lumpur today, in Malaysia. Google knows exactly where I am. It knows where I was yesterday; what airline I used to travel here; what news stories I read this morning; what’s in my diary for tomorrow. It knows what music I listen to, what shops I visit, who I email, when I email, how much money I have in the bank, what time I go to bed, what time I wake up, when I...

27 August 2019

Learnings from Orlando

Radio Tomorrow with James Cridland

Recently, I was at Podcast Movement in Orlando. It’s the largest podcast event in the world, I’d think, with a variety of tracks covering almost everything you needed to know about podcasting.

The event grows each year. Podcasting is increasingly serious business, with both Spotify and Google on the show floor this year, and Pandora also being very visible throughout the event (not least...

21 August 2019


Radio Tomorrow with James Cridland

I don’t much like talking about radio in negative terms. And I’d rather people didn’t compare radio, a medium I love, with a cockroach, an insect I hate.

Some cockroaches can live for a month without food, or even survive just using the glue from a postage stamp. And if you think a nuclear war might kill the things off, you’d not be right - they’re fifteen times more resistant to radiation than we...

07 August 2019

Headphones - they’re not for live radio

Radio Tomorrow with James Cridland

RAJAR, the audio research company best known for the radio figures in the UK, also releases a survey called MIDAS every quarter; and it’s always a good read. Some pieces of data are the same every quarter, but they seem to put new bits of data in there every so often to interest and excite us.

This quarter’s...

31 July 2019

A better music log?

Radio Tomorrow with James Cridland

In an idle chat a few weeks ago on Twitter, I asked to see presenter music logs from radio stations. (By a “music log”, I mean the thing that is printed out for presenters that tells you what songs you’re playing that hour, and where the ad breaks go).

I found one from 1996.​ It’s a pretty good example of a typical music log.It lists a song title and artist, and some rudimentary...

24 July 2019

Radio - not just AM and FM

Radio Tomorrow with James Cridland

The radio ratings in Australia come out every six weeks, which I still find slightly amazing. I’m much more used to the UK’s sedate pace of a set of figures every quarter.

The local TV news bulletins report on the figures, too - something fairly unheard of in the UK. Indeed, relations with local media in the UK...

16 July 2019

Hearing the voice of your listener

Radio Tomorrow with James Cridland

Johannesburg, South Africa, is a place like no other to hold a radio conference, and I was privileged to be at Radiodays Africa recently on their tenth anniversary.

Radio is an important part of life in Africa generally. Radio reaches people who cannot read or write; and plays the part of an educator in many parts of the continent.

Here’s the excellent...

09 July 2019

Take a look into the future in KL, August 2019

Radio Tomorrow with James Cridland

I’m in Malaysia, planning for Radiodays Asia - a new radio conference for Asia, to be held at the end of August in Kuala Lumpur.

Radiodays Asia might sound familiar, if you’ve been to Radiodays Europe - as well it might. But radio across Asia has a lot of different challenges and opportunities; and has hitherto been served by formal conferences as part...

03 July 2019

The radio station making money from podcasts

Radio Tomorrow with James Cridland

Radio TOK FM is one of the most listened-to radio stations in Warsaw, Poland, owned by Agora Radio Group. A news and talk station with over 40 journalists, the station is doing something unusual: charging for podcasts.
Jarosław Śliżewski, the company’s Chief Digital Officer, says that six years ago, a decision was made to focus on...

24 June 2019

Three podcasts we can learn from

 Radio Tomorrow with James Cridland

At the recent Podcast Day in London, I was asked to share three of my favourite podcasts, and as always I decided to slightly subvert the brief to really be three podcasts that we can learn from.
Reasons to Be Cheerful, with Geoff Lloyd and Ed Miliband, (produced by Emma Corsham) was my first choice. Ed...

18 June 2019

Apple’s changing podcasting: but is it theirs to change?

Radio Tomorrow with James Cridland

Apple are making some changes.

You’ve probably heard about iTunes going away. In truth, this means little - iTunes “went away” on iPhones a long time ago, and this latest change is just replacing iTunes with three separate apps on the Mac. If you run a Windows machine, iTunes continues as normal. Apple have asked you not to talk about podcasts “being on iTunes” for the...

11 June 2019

Would Radio by any other name, sound as sweet?

With apologies to Shakespeare: Radio Tomorrow with James Cridland

A while ago, I worked on a radio station called “The Groove”, which was a soul music radio station in London. It didn’t have frequencies, since it was just online and through DAB broadcasting, which doesn’t use them; so it was just called “The Groove”.

It became quite obvious that nobody knew, from its name, that it was a radio station. On its website,...

05 June 2019


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