Radio Tomorrow with James Cridland | radioinfo

Radio Tomorrow with James Cridland

Counting radio’s core listeners
Radio Tomorrow with James Cridland

Whenever I speak to companies or students about how we consume linear radio, it comes as a big surprise to them that internet radio listening is so small.

Three pieces of research came out last week highlighting this.

In the UK, RAJAR knocked on nearly 25,000 doors, and asked them a bunch of questions about their radio listening. That gets the quarterly radio ratings for the...

21 May 2018

Can a top 10 place on the Apple Podcast Chart be bought?

Placings on Apple's Podcast Chart can be bought says James Cridland

A company called Podcast Influencer promises to get your podcast into the iTunes Top 10 for $15,000 per month.

Podnews has seen multiple...

21 May 2018

The MIDAS touch - RAJAR’s behavioural radio research
Radio Tomorrow with James Cridland

Every quarter, RAJAR - the UK’s audio measurement company - releases a little piece of research called MIDAS. It probably stands for something, I don’t know; but it’s a robust piece of research that measures all kinds of interesting things.

Here’s the new MIDAS Spring 2018 study (which, for Australians reading this,...

07 May 2018

Digital radio brings tight targeting and happy listeners

Radio Tomorrow with James Cridland

One of the benefits of digital platforms is that you can launch new, niche radio stations there.

My daughter goes to sleep listening to a children’s radio station on her digital radio, as one example. The programming from Kinderling Kids Radio, from Sydney, is safe and age-appropriate - and successfully relaxes her for a good night’s rest...

29 April 2018

Will podcasting eat radio?

Radio Tomorrow with James Cridland

Last week saw Edison Research release its latest Podcast Consumer data. It’s a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.

As part of ​the data release​, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/...

23 April 2018

Radio station swag - what works?

Radio Tomorrow with James Cridland

Last week I got a nice thing through the post. It’s a very small piece of plastic with a tiny logo on it. The cardboard it’s attached to says that it’s a webcam cover, and it appeared as if by magic the week after the big Facebook furore about privacy.

(As an aside: Mark Zuckerberg might have a strange attitude towards privacy, but even HE...

09 April 2018

Live radio is lazy radio

Radio Tomorrow with James Cridland

There’s nothing more enjoyable than doing live radio.

There’s the adrenaline of knowing that what you’re saying is going straight into your listeners’ ears: no filter, no second-chances. Fluff a little, and you’ve got to just plough on regardless.

There’s a thrill - if you can do it - of off-air monitoring in your headphones: the effect of the Optimod on your voice, particularly the crackle...

02 April 2018

Is radio dead? This futurist thinks so

Radio Tomorrow with James Cridland


Ben Hammersley is a very clever man. He’s a “futurist”, and sports a very fine Victorian bushy moustache and some fancy arm tattoos. He writes for Wired magazine and The Guardian. The word “hipster” might have been coined for him; but then, he coined the word “podcast”, which is quite a claim to fame.

He spoke at Radiodays Europe this year in Vienna. Radiodays is a...

26 March 2018

The Norwegian experiment: switching off FM

Radio Tomorrow with James Cridland

This week, I’m in the cold and snowy environment of Vienna in Austria, at the world’s largest radio conference, Radiodays Europe. 1,600 delegates (according to a pull-up poster and they never lie) are here.

Last Sunday I moderated a special workshop on the Norwegian decision last year to switch off FM. They’ve now done that for all national (and many local) radio stations, and, by market share, 95% of all radio...

20 March 2018

Digital-first radio

Radio Tomorrow with James Cridland

It was great to see recently a story about Andover Radio, which is going on-air next month in the South of England.

The story, in the Earshot radio production blog, highlights how this radio station is...

12 March 2018


radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 2012. All Rights Reserved.