30 June 2025 Commercial Radio and Audio will soon introduce AUDIO ID, a new tool to allow media buyers and agencies to plan targeted digital audio campaigns across...
25 June 2025 At the recent Mumbrella conference, a range of Australian companies supporting the media and marketing industries showed off their products. One of those companies, Online Marketing...
24 June 2025 At this year's Cannes Lions Festival, in France P&G's Chief Brand Officer Marc Pritchard offered five 'timeless lessons' for brand creativity: • ???? ???? ????????...
24 June 2025 In the wild world of influencer marketing, many influencers are not aware that some media rules still apply to them. The ACMA, which regulates online...
19 June 2025 78% of Australians listen to radio and 62% listen to commercial radio in any week, according to results from Edison Research's Australian Infinfite Dial study....
29 May 2025 Quick Links: Oatly Presentation The Fame Game Revolutionising Content Creation Influencer Strategies John Schoolcraft, the former Chief Creative Officer of Oatly thinks Marketing Departments get in the way...
28 May 2025 Specsavers’ Marketing Director Shaun Briggs told the story of the company’s UK founders from 1984. The husband and wife team of optometrists started the company...
28 May 2025 ...but they will soon will be! At Mumbrella360 this morning, "adland's favorite social media truth-teller," Rob Mayhew opened the conference with his traditonal "takedown of...
26 May 2025 An advertising industry standard for ensuring advertisers can trust websites is being exploited by AI generated fake websites to steal ad revenue from genuine news...
21 May 2025 The Mumbrella360 conference happens next week, and there is still time to get tickets. Over three days at Carriageworks in Sydney, Mumbrella will offer a...
19 May 2025 Radiodays Asia is the only event of it’s kind in Asia, bringing together the radio, audio and podcast worlds in one conference. Radiodays Asia is...
8 May 2025 At its annual general meeting ARN Media presented its financial results, showing group revenue rose by 9%, but net profit after tax (NPAT) fell by...
7 May 2025 Analysis by Steve Ahern. I flagged it in my Trends Report from the recent NABShow.
15 April 2025 Selling Radio Direct with Pat Bryson. "If they won't give you their time, they won't give you their money." How true this is! Through the...
12 April 2025 New data reveals how American advertising clients are spending their media budget and the potential of digital to increase revenue for radio. At the NABShow...
10 April 2025 The inaugural finalists of the Cairns Hatchlings, presented by Yahoo! have been a announced, selected by a panel of top industry judges based on their...
8 April 2025 In America audience research is moving to shorter metrics for audio listening. Richard Tunkel from Neilson Audio at the NAB show said, "We added the...
6 April 2025 Small and Medium sized radio markets have their own forum at America’s annual NAB conference. One of the topics of high interest this year was...
28 March 2025 A panel of advertising agency leaders discussed the way that audio can improve its share of advertising at RadioDays Ireland. In conversation with moderator: Ciaran...
29 March 2025 In a RadioDays Ireland session hosted by Will Faulkner, a panel of radio leaders discussed some of the most important current issues for the Irish...
25 March 2025 Some of the best podcast makers in the world were at RadioDays Europe to discuss their craft and share tips. Here is a selection of...
24 March 2025 “Working in Podcasting means constantly teaching other people about podcasting,” said Sarah Toporoff from Headliner in a podcast measurement and advertising session at Radiodays Europe....
16 March 2025 Consumers are bombarded with advertisements every day. In a Sales session at Radiodays Europe, Steve Pratt likened modern advertising to thieves invading your castle to...
26 February 2025 Podcast advertising is increasingly an agency favourite in 2025, according to IAB Australia’s Australian Audio State of the Nation Report. 79% intend to increase their...
18 February 2025 The Australian Radio Network (ARN) has launched the ARN Data Match, which allows clients to elevate their marketing strategies through first-party data matching. Brands can...
16 February 2025 The International Convention Centre's large theatre was packed with advertisers and radio industry leaders for last week's HEARD conference. They learnt about the commercial audio...
11 February 2025 Commercial Radio and Audio (CRA)'s HEARD returned for 2025 in Sydney with an all-star lineup and new research from Analytic Partners showcasing radio’s ability to...
22 January 2025 UPDATED: See revised release dates schedule here. Australia's radio stations are back in full swing from this week, the beginning of the 2025 ratings...
19 January 2025 As you begin planning your year for 2025, our calendar can help you. Included are our Advertising Feature topics for the year, World Radio and...
18 December 2024 Advertisers should use more than 3 channels in their media buying mix for the most effective return on investment in their ad campaigns. A recent...
