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Some discrete remarks:
2GB: The market leaders are Ben Fordham, Ray Hadley and John Stanley (evenings). For breakfast, Ben's audience can hold its own and increase market share from former broadcaster Alan. Ray has always been the market leader for mornings while John has a market share of at least 20%, a greater share.
2GB's demographic: People aged between 18-24 have more than double the market share of the 25-39 age bracket at 6.5% and 3.1% respectively. It's quite odd.
2BL (ABC Sydney 702): Consistent ratings of approximately 13% across all programs with "The World Today", James and RIchard achieving a 5% (approximately) margin over Deb and Jim on 2GB.
SEN: Debuted with 0.4%. Suppose that ratings reached its Melbourne sibling stations at 3% (2.8% this survey), if SEN (Sydney) does not increase its market share, would this station be another 2UE when it was talking sport? Put it another way, is SEN's business model of being a radio station in its own right and a program supplier to other stations sustainable? Cannot comment on the listenership of Sydney's SEN Track (1539kHz).
Participants in the survey: 87.1% of the total audience participated in the survey. What comprises the other 12.9% in this survey? 2SER-fm, 2SM, other community?
Thank you,
Anthony of exciting and dynamic Belfield who can read and interpret data from a table.