23 September 2015 Selling Radio Direct with Pat Bryson Why do our prospects buy from us? As we move prospects through the stages of a sale, we know...
23 September 2015 My "I" Controls My "R" We've all had a salesperson who has excellent sales skills, seems to enjoy selling and yet consistently underperforms. At least,...
23 September 2015 Selling Radio Direct with Pat Bryson Well, I got another letter from Les. Remember him? He's the buying service for radio and TV that spends millions...
23 September 2015 Selling Radio Direct with Pat Bryson I recently returned from the Radiodays Conference held in Milan, Italy. Over 1300 radio broadcasters from 50 different countries...
23 September 2015 Selling Radio Direct with Pat Bryson What's the latest number you've heard for how many advertising impressions bombard us each day? 5,000? 6,000? A lot,...
23 September 2015 Here's one of my favorite definitions of the marketing process: "Marketing is the buying and selling of things with good will at a profit. If...
23 September 2015 Selling Radio with Pat Bryson. There is nothing more powerful than a third-party reference. To that end, I ask you, "How many testimonial letters do you have...
23 September 2015 How a mistake can be a golden opportunity. Selling Radio with Pat Bryson Fact: It is five times more expensive to generate new customers than to keep...
23 September 2015 Selling Radio with Pat Bryson. 2015 is here with new challenges to meet this year. It will be important to work harder and smarter. Finding new...
15 September 2015 My friend and former client emailed me a few weeks ago after having read my newsletter on "word whiskers". He said it spurred some thoughts....
11 September 2015 A top 40 radio station in Canada is offering $40,000 (about US$30,300) to help a listener transition to a different gender. The New Hot 89.9 in...
11 September 2015 Two Missouri radio show personalities were suspended for an unspecified period of time for suggesting the on-camera murder of two Virginia TV journalists was a...
14 August 2015 A popular Winston-Salem North Carolina morning radio show is off the air after the station said two of its members were suspended for a "physical...
4 August 2015 Actors from the new Fantastic Four film walked out of an interview with a pair of Atlanta radio personalities when the two DJs insisted on...
13 July 2015 Hundreds of divers and snorkelers took to the sea to listen to a local radio station’s four-hour broadcast in the ocean at Florida Keys National...
6 June 2015 A Danish radio host, Asger Juhl, (pictured) got himself in serious trouble after allegedly killing a 9-week-old bunny named Allen during a live broadcast on...
6 June 2015 A lawsuit has been filed against iHeartmedia.inc. (previously Clear Channel), over what the complaint terms "unauthorized text messages" sent to consumers' cell phones by the...
2 June 2015 The unbelievable moment was captured on 612 ABC Brisbane just after 9.30pm when a woman called to discuss her hair pin collection. The woman was heard...
22 May 2015 U.S. regulatory body the FCC has hit iHeartCommunications with a $1 million fine for airing a false emergency alert during the broadcast of the nationally...
21 May 2015 Radio Tomorrow with James Cridland. “I heard you on the wireless back in ‘52; lying awake intent on tuning in on you” I have a newsletter...
13 May 2015 An unsuspecting caller to a Dublin radio station admitted to having four one-night stands - but had no idea a friend of his wife would...
7 May 2015 MoreFM listeners were treated to a reportedly expletive-filled rant when co-host Joe Cotton (pictured) didn't realise audio from her microphone was live. The rant was described...
26 April 2015 Peady's Selling Engagement. Sponsored by IRD Prospector The 32 Ways Successful Sales People Use the Letter P They....... 1. Probe with questions 2. Pick up...
26 April 2015 Peady's Selling Engagement - sponsored by IRD Prospector The 58/2 Phone Call - Business people are often hard to reach due to the number of meetings and...
26 April 2015 Peady's Selling Engagement - sponsored by IRD Prospector In my world sales people qualify the “right” prospect, meet with that prospect to see if there are...
20 April 2015 With more U.S. states legalising marijuana for medical and recreational use, marijuana media is growing like a weed, including an array of new online publications,...
6 April 2015 Russell Brand is best known for, well, a variety of things. He was Katy Perry’s husband for two years, which must have been nice.
6 April 2015 I’ve just spent a hugely enjoyable few days in Milan at Radiodays Europe, the world’s largest radio conference. As Radiodays Europe continues to grow, it’s interesting...
6 April 2015 So, the number one format for radio in the US, according to Nielsen, is country. In the UK, we've not had very many country radio...
30 March 2015 Peady's Selling Engagement - sponsored by IRD Prospector I often get to work with exceptional sales people in local and overseas markets across a variety...