12 April 2013 BBC Radio 2 DJ Chris Evans was forced to hand over his breakfast show to a colleague after losing his voice. The award-winning host showed...
7 April 2013 These 17 Secrets are meant as life-lessons. I thought they were particularly appropriate as secrets for success in sales also.
5 April 2013 Microsoft and Adobe's software piracy case against several radio stations within the Super Radio Network group may widen, as ex-employees emerge to point fingers at...
3 April 2013 Two Florida radio personalities were suspended indefinitely over an April Fools’ Day prank. (pictured) The "Val and Scott in the Morning" hosts were joking that...
2 April 2013 An ex-BBC producer freed without charge in the Jimmy Savile investigation has told the UK Sun newspaper how stars preying on young women became rife...
1 April 2013 Most of our clients will measure the success of their advertising with us by the growth of their business. But sometimes, we deliver the customer...
24 March 2013 One of my dear friends owns a large media buying company in the United States, ROI Media. When I managed radio stations, Les Boyle and I locked horns...
15 March 2013 If you haven't read the book, "Switch", I suggest you add it to your list. In this book, Chip and Dan Heath talk about change...
15 March 2013 Every month, we begin the climb toward achieving our monthly sales budgets. We all know that it's impossible to achieve those goals when we enter...
15 March 2013 "80% of our business comes from 20% of our clients."Ever heard that bit of wisdom? It's known as the Pareto Principle, named after Italian economist...
15 March 2013 Someone once said, "Sales is the transference of enthusiasm from one person to another." This is true. It is also true that we must have confidence in...
14 March 2013 You may have heard the false rumors about AM & FM disappearing from the digital dashboard but the Big Three U.S. automakers have quickly dismissed...
13 March 2013 The FCC has fined a Boston radio station $4000 for broadcasting misleading announcements about the nature of the prize to be awarded in a station...
7 March 2013 What is a great salesperson? The one with the highest billing on the station, right? The person who is constantly bringing in new accounts and up selling...
17 December 2012 I bet you've heard that sentence at least once in your career. Whatever media you represent, it's one of the four most common objections we encounter.
17 December 2012 "We're just going to "throw in" these 10 free spots per week." "We're just going to "throw in" a weather sponsorship." Notice how the use of "just" and "throw in" diminishes the...
6 November 2012 “It’s not what you say, it’s what they hear.” — Red Auerbach Have you ever noticed that some on-air personalities, while they may be completely...
2 November 2012 by Abe Udy, Director @ Abe's Audio Often it's the simple, uncluttered ads that stand out the most. I was talking to Chris Gates, Commercial Production...
21 October 2012 by Abe Udy, Director @ Abe's Audio. These descriptions are well used the world over, and are a great way to direct a voiceover as to...
15 October 2012 by Abe Udy, Director @ Abe's Audio. At a recent staff training session, we heard from a local GP who specialises in mental health and who has spent...
11 October 2012 Here are some basics for hosts & interviewers from regular radioinfo contributor Valerie Geller. Don’t miss seeing Valerie as she presents Beyond Powerful Radio at...
30 September 2012 Did you know that male voiceovers sell cars better than females? Or that female voices are more suited to technology commercials? Did you realise that...
23 September 2012 The online radio show – A lot of talented, experienced broadcast professionals now choose to do their shows online rather than on-air. The beauty of...
12 September 2012 Your credibility as a station may be all you have that differentiates you from all the noise - clutter and plethora of "citizen journalists" Quoting...
5 September 2012 by Abe Udy, Director @ Abe's Audio. Radio advertising is a powerful way to talk one-on-one with each listener, regardless of where they are, or what they're...
24 August 2012 by Abe Udy, Director @ Abe's Audio. Directed voiceover sessions can help make ads really stand out, because you get to communicate to the voice exactly the...
23 August 2012 If you work in talk, you already know it's not just "radio" anymore. You work as a communicator to grow audiences across all platforms.
11 August 2012 Welcome to the Weekly Brainteaser from Credo Reference. This week: General Knowledge Here is another of our popular general knowledge quizzes, which test the...
10 August 2012 Create Powerful Radio - Speak visually: "Don’t tell me the moon is shining; show me the glint of light on broken glass." ~ Anton Chekhov ...
3 August 2012 The Voice – it's the one piece of essential equipment that announcers and voice over talent must have to be effective broadcasters. Obvious as that...